Link Roundup posts can be a mutually beneficial way to attract traffic to your website. When looking for strategies to gain visitors beyond SEO and blogging 101, link roundups can open up an infinite number of new doors. Now the question is What is Link Roundup? Here is the answer for this: Blog posts by other sources or links to blog posts by other sources that you choose to use on your own site is a link roundup. These should be posts relevant to what you represent—informative, helpful or interesting and in some way connected to your own mission. It should also be clear that these posts are part of a link roundup and not written by you.
Not everyone incorporates link roundups into their strategy to grow their online traffic. Those who do may post a link roundup as little as once a week and anywhere up to a few times a day.
Benefits of Link Roundup?
There are three great reasons for having a link roundup section on your website.
First, it shows your ability to provide readers with well-rounded information. This information does not always have to follow your exact beliefs and opinions, and including these varying opinions can show your confidence and open-mindedness on the subject you represent.
It also provides a deeper information source for your readers and an aspect of your website they may enjoy checking back to in order to see what’s new for them to read about within the industry or topic.
Second, providing a link roundup offers the opportunity to create relationships with similar businesses and information providers. When a reader clicks on the link roundup source from your website, it draws traffic to the sites you have established a relationship with. Through this, you can help drive traffic to your blogging friends as well as new businesses and bloggers that you want to connect with.
The second reason ultimately leads to the third. By generating traffic for bloggers outside of your website, you are also generating traffic back to your own website. This is where all of the pieces fall together. Traffic to your site may occur when other bloggers check their trackbacks and, once they see you have linked to them, they will visit your page.
When relationships are established through link roundups, the sources you have linked to may eventually link to you or ask you to guest blog for them. This is an important tool for generating traffic to your site—traffic that may have never found you otherwise. It also helps to build your credibility, both for readers and Google rankings.
Building your online presence has an infinite number of possibilities. Link roundups allow you to expand your blogging relationships while generating traffic in a mutually beneficial way while creating interest for your readers.
Although link roundup may not be a top priority to your online marketing strategy, if you choose to incorporate it, invest the time and effort into making it worthwhile! Quality writing and eye-catching posts that are well organized with links that work will keep your readers coming back for more.
Wil a simple and passionate person who started Zipline Websites with the passion to work with many industries. He believes “If you put your mind to it success will follow!”. Zipline Websites is a phoenix web design company and an expert in Web Design and Development, Content Management, Mobile applications, Social Media Marketing & Search Engine Optimization.