You are the cool business in town. New office. New website. Now what? How do you get traffic? Even though SEO continues to evolve, there are still viable SEO practices that work in 2013. Here are a few tips on the latest SEO factors to help your business become a success. Site speed is becoming more and more of a factor. Make sure your pages upload within a few seconds – any longer than that and you are leaving a lot on the table. Here is a good resource that goes over the fastest web hosting services in the world. The top item that your website needs, in order to begin ranking with search engines is content. Not just any old content will do. You need to have keyword rich content, which is relevant to your topic. You need to do keyword research in order to find consistent verbiage that will help you to rank well with the search engines. Add your main keywords into your title and meta tags as well. Keep in mind that your content must also explain your concept very well to your audience. Make sure your content is fresh and current. Continually upload new content to your site.
Once you have content on your site, you need to gain links. Google interprets links as users liking your page because your site has significance. However, you need to build your links using reputable tactics. Link farms and getting links from any generic site, will no longer build your reputation. In order to find credible links you have to work. One of the best ways to get links to your site it by distributing press releases. Hopefully this will lead to syndication where you will have the ability to pick up even more links. This will also help you to build your company brand. Also, consider distinguished sites that allow guest blogging. Once you have a list of sites to work with, start researching these sites to make sure they have information relevant to your idea. Then begin looking at other site factors such as where they rank in Google. What is their domain authority? Finding good, reputable links can be irreplaceable.
Another factor in helping your web site to rank well among the search engines is getting people to see your content and your website. The easiest way to do with is by using social media.
Creating posts that will has a great hook, will entice readers to visit your website in order to have their questions answered. The more people who like your page and find that you provide a relevant answer to a problem they have are much more likely to recommend your page to their friends and family members. It is simple to do this using social media applications by adding the “Like” button for Facebook, the share button for Twitter, the red “P” button for Pinterest and many more.
The more buzz your website garners, the higher frequency that your web pages will show up higher in the search engine result pages.
In short, make your business more web-centric by utilizing SEO best practices.
Tanner Mangum is an SEO specialist and contributor at http://www.