The Changing Face of Internet Marketing

Internet MarketingInternet Marketing is a dynamic field. It keeps changing every now and then and things are becoming tough for people engaged in online marketing activities. This article provides a brief of some of the most significant changes that the industry has witnessed. Link Building – Mandatory Part of SEO Link building was an essential activity that people used to perform routinely. More back links, better SERPs; that was the thinking and it was true. So, whole focus was on getting back links from every possible source.

Things have changed now. Link building is still relevant but with certain conditions. After Google’s penguin update millions of websites got penalized due to their inappropriate approach towards back linking. Google made it mandatory for people to acquire links only from relevant sources. Domain authority and page authority became more important rather than number of links pointing back to a website. Links from thousands of directories and articles submission websites (with duplicate contents) became useless and the concept of guest blogging flourished.

Social Media – New Mantra in Online Marketing

Social media is playing an important role in improving online presence of a brand or business. People started using all the marketing features of Facebook right from the day it evolved. But the industry witnessed transformation in use of social media platforms in online marketing. Apart from the Penguin we had following significant changes in social media in Year 2012:

  1. Pinterest suddenly became a big thing (hottest development in social media)
  2. Instagram was acquired for an undisclosed sum (people say for approx 1 Billion USD)
  3. Google+ was transformed with several unique features
  4. SlideShare acquired by LinkedIn
  5. Responsive website’s became a necessity

However, Year 2013 accelerated the rate of social media improvements and we saw new face of SlideShare, Facebook Graph Search, Google’s Hummingbird update etc. Social signals for your website or brand became decisive factor for better SERPs.

Mobile Presence

A major chunk of internet users are mobile users who prefer to browse web or perform everyday social media activities and shopping through mobile only. So, it became mandatory for businesses across the globe to have impressive mobile presence. Responsive websites and mobile apps became the must have things for people promoting their products and services online. Online promotion activities included mobile specific to target as much customers as possible.

Future Trends

SEO and Online Marketing industry is changing every day. However, one thing which is constant is the quality of activities. Websites with quality SEO and link building practices never get penalized by Google. Two things always rules, quality content and relevant links from high authority sites. But in coming year 2014, the key focus will be on Social Media Analytics.

More and more businesses are trying to reach to only potential customers. So, analyzing people’s interest, their browsing trends, and strategically targeting them will help in maximizing ROI. All popular Web Analytics programs have started delivering such statistics to their users and framing an online marketing campaign based on the social analytics will guarantee success.

About the Author: 

The author is associated with Easy Submission. Easy Submission offers organic search engine optimization, affordable seo packages, search engine seo,  SEO and SEM package, online reputation management packages, web directory submission service, blog seo services and off page optimization globally. They help their clients to get high rank and generate only targeted traffic from genuine sources.


lawmacs is an avid blogger father and a sport fanatic who loves blogging and loves to share his experience with other bloggers and his mission is to change the web one blog at a time


  1. At the end of 2012 most of the people suggested that the SEO is dead. But look how it has grown thru year 2013. I think the coming year will be for mobile and social media. I thank you for mentioning that!
    Shalin recently posted…SEO Companies Sri LankaMy Profile

  2. I think the biggest change is the development of smartphones few years recently. Now we can see people spend time with their phones more than with PC or laptop. That changes the way of Internet Marketing a lot.
    Thanks for your sharing.

    Stephan recently posted…How to delete orders in OpenCart?My Profile

  3. People think they have conquered knowledge. This is not the case any more. Internet marketing is an ever-changing field and every one should be alert. We need to keep up-to-date. It’s a matter of “life or death” for your blog!
    Bella recently posted…Love Quotes For HerMy Profile

  4. Internet marketing has now evolved and changed dramatically. The change is very unpredictable. New trends come and go and we have to keep up for our business to survive. So I’m eyeing on Google’s updates especially that I’m running a SEO Program for my site.

  5. Yes, social media sites are playing very important role in internet marketing. Since every single person in the world has connected with social media sites like Facebook, Twitter, Google+, PInterest, LinkedIn etc. In future both are important SEO and Social media for getting traffic for our business, product and service.

  6. I am agree with this post because the internet has changed the way of marketing.I have also noticed that the number of people are interested in internet marketig

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