During tough economic times, like they are now, running a business is a tough gig. Even tougher than running a business is trying to expand a business, gain new clients, recruit new investors, etc. A business that has a built in clientele is great, and so is having repeat customers, but there comes a point in which a business needs to grow and expand rather than kick back and become stale. Business is about dynamics, and right now, one of the most important dynamics is bringing in more business, which means more customers and clients and more revenue. With the convenience offered to business owners on the internet, it is perhaps easier now to find new clients, than it has been for business owners throughout the entire history of business.
The internet provides hundreds, if not thousands, of resources that can be used in order to attract and recruit new clients. It may seem hard and confusing at first, but after a little learning time, it will become second nature, and you will find that the new techniques you have learned, and perhaps mastered, will pay off big time when it comes to expanding the customer base of your business- and better yet, the type of business does not matter that much, as the techniques listed below can be applied to any kind of business and any kind of customer.
How To Attract New Clients, Tip #1. Master Social Media
Social media has quickly become the number one client attracting tool available to a business owner. This is because social media is very cheap (or completely free, depending on what services you use and the comfort level you have with managing all of the social media accounts and activities for your business.) Also, social media is fairly simple and basic to learn and to master, and you can easily reach as many people as you want with just a few clicks of the mouse. There is not much else to it. Twitter, Facebook and LinkedIn are probably the most popular social media sites, the easiest to use, the cheapest and perhaps the most effective when it comes to attracting new customers and clients to your business.
How To Attract New Clients, Tip #2. Writing Counts
Another thing you can do online is to write to your customers directly. Open up a conversation pathway between you and the client. This can be done via e-mailed press releases, a blogging site for your business (which is a very good idea, by the way,) and through newsletters and other writing like that.
How To Attract New Clients, Tip #3. Local Networking
Go to local business events and get to know your business neighbors in the area. It works!
Bill is a freelance writer for websites, blogs, magazines and newspapers in the Pacific Northwest area. His expertise lies in marketing and business solutions. More of his work can be read at this receivables financing definition website.