Building a successful link exchange can be very rewarding although it has its advantages and disadvantages. We all know that linking to banned sites can cause harm to our website or even get them banned by some Search Engines and this is not good for your websites. There are several ways to exchange links with other websites, Reciprocal link Exchange ,One way link exchange and link farms. Getting one way link may be one of the easier way of finding links pointing back to your website. How this is done you might asked ? , simple go blog walking and comments on other blogs, get active in social media websites.
Reciprocal Link Exchange
This is a link for link exchange agreement or a link exchange between two websites or Blog. This is one of the more common request we received for exchanging links but this has its drawbacks . Let us look at a scenario here you started a link building campaign and set your target at about three hundred links back to your website. If you goes through the Reciprocal link exchange route that means you need to put that same number of links on your blog. This will bear heavily on your website .
One Way Link Exchange
This is by far the best way to exchange links back to your website having links pointing back to your blog can show to robots and spiders that your blog is of importance . One good way of building one way links is by having great content, Content that other bloggers will freely link back to your content by far i this is the best form of one way linking. Submitting to link directories is another great way to achieve your goal there are free and paid directories that offers this, check them out first make sure that they are not some scam or link farms as with every thing you do approach with caution.
In summary building a successful link exchange campaign is very time consuming unless you uses paid services and remember a good link building campaign can bring you direct traffic to your blog but most importantly the main reason for building link exchanges should be to increase your search engine visibility. Buying a link in the yellow pages directory will bring you readers which with great content you will convert into customers. Remember every time a blog or website link back to your website that acts like a vote or some form of recommendation to your site so the more vote your site gets the better ranking you will achieve by Search Engines.