When it comes to making compromises, the field of corporate identity design is no exception from web design or logo design. Here, compromise means both parties (you and your client) agreeing on a decision based on some factors such as subjective demand, turnaround time etc.
When you take on the work of designing, say, a website, you have to pay attention to the people who will be using the website and how they will get around in the website and when you are working on a huge commercial corporate identity design project, usually your chief aim is the money you will be getting out from it. There is nothing bad about this approach and if you continue to tailor your work according to your clients’ demands, there can be pretty good remunerations waiting for you!
Throughout the process of a website design, graphic design, newsletter design or logo design, a number of things may present themselves in such a way that it can lead to compromise from your end as the designer. There could arise a situation where you need to change the course of your design completely because of new trends as they may emerge at anytime.
Another thing that can compel you to change the course of your design is the user experience. If you try and interview some non-technical people about the overall appearance of your corporate identity design, you may discover some facts which had earlier been completely unknown to you. These facts can make you change something in a fundamental level of your design. In fact, it can show you a whole new path to take.
If you do not embrace the new information or do not want to do so, it can lead to a compromise in your design. Information like the aforementioned is critical and ignoring this may result in a compromise in the end-product of your design.
Relying too much on the existing trends, tools, system and resources can do more harm than good. You will never even get to know when the limelight will shift from you. This is why, adapting to new trends is always necessary.
Keep in mind one thing – if the system is not flexible, it is not capable of progressing. Therefore, you yourself have to bring the winds of change into your own work culture and adapt to whatever seems necessary. Methods like Agile have come into being to make room for change in an effective manner.
Here’s a very basic piece of advice: never have a black and white perception. Always have room for gray. Nothing is one dimensional in this world. It is difficult to predict other people’s perception but if you listen to their needs and adapt to the changes that are taking place, you will be able to create truly effective designs because then, you will be equipped with the knowledge of people’s behavior.
Using a process that embraces new trends and latest information, you can win the hearts of your end-users.
Lastly, it is not possible to work as a designer without compromising ever. You have to compromise at some point of time in your career. Do not be disheartened as compromising does not mean your career is finished. Continue doing the work that you do best and leave the rest to the course of time.
Author Bio –
Graphic design India is a successful graphic design company based in India, offering specialized services in graphic design,business card design, brochure design, flyer design, and corporate identity design. We have authored countless articles on web graphic design that have been published in premium websites.