- Anchor Text – The title of the visible and clickable hyperlink.
- Authority link – A link nesting from an authoritative website.
- Backlink – A link from another website that is pointing back to your site.
- Broken Link – A link that doesn’t work.
- Dofollow Link – It is the property of a link that passes power to a certain site. It gives hint to search engines crawlers to follow the link for its credibility.
- Nofollow – It’s the opposite of do-follow link. It’s an attribute that tells search engines that this link will not carry any link juice value.
- Internal Link – is a hypertext link that points to another page within the same website.
Content Curation
Content Curation is a great way to link building and traffic generating. Even though it has low value for search engines it’s a great way to drive traffic to your site. Here are good content curation websites.
- scoop.it
- paper.li
- redux
- storify
- curated.by
Forum Posting
Blog commenting
Blog commenting is somewhat similar to forum posting. It is also an information-driven type of link building. When blog
Resource Listing
Using your Competitor’s Link Profile for Link Build
Conduct a backlink analysis on your competitors and document their link profile. You’ll discover some link build opportunities and topic areas that would be very useful for you. Look for low hanging fruit and fire off some link build request on them. Here are some available tools you can use for competitive backlink analysis:
- Open Site Explorer
- Backlink Watch
- Ahrefs
- Link Research Tools
- Link Detective
Guest Posting
Just a tip on guest posting, don’t promote your brand/services in the article. Write in a way that you’re giving information to their readers and not selling your products/services in their blog. Informative and unique articles are great for a guest post. If you’re having a hard time searching for websites that offer guest posting for bloggers, check out BLU (Blogger Link Up) it will save you time and effort.
Always remember to go for quality and not quantity. It’s better to have a few authoritative links than to have millions of spammy links. So aim to get good links, not easy links that is leaking link juice.
Author Bio: Al Gregorios, Content Manager forProject Assistant with Business in Box solutions, enjoys discovering and sharing business strategies for online marketing, CRM, project management, mobile marketing, and technical publications.