That call to action is the traffic light when it shows red that means stop. This brings me to two questions. The first question, is your call to action like the traffic light? And the second question is, Do you think your call to action get the results as the traffic light? Don’t get me wrong here there are many of us that sometimes disobey the traffic light and pay the cost for running the red light. The point here is that if your call to action button does not clearly identify what you want your visitors to do then you might not get the desired results.
In most countries that i have been which is not many but certainly the bigger ones just before you reach the traffic light there is a sign that sometimes read “Stop here when light shows red” this is your backup plan or your secondary call to action it indicates clearly to your visitors what you are asking of them. Let’s face guys there are lots of traffic on the web some come by direct route and some just follow a link to your blog but do we even capture half of those no we don’t else if we all do we would certainly reach our target.
It is fair to say that our call to action does not get the same result as the traffic light so we need to take a look at this and adjust where necessary that might be in the form of changing the colours or even moving that button to a next location which could be higher up the page or lower down page. The thing we might need to do is to add another call to action pointy on our blog either way we need to strive to get the better results.
In summary
Getting people to take action sometimes is not as simple as slapping a “Subscribe Here” or a “Buy Now” button on our blogs. Sometimes we need to change the text may be instead of “Subscribe Here” you could use “Never Miss an Issue” or “Be the First to know” or whatever your taste may be. Take action be proactive be light the stop light it is time you get the attention of your visitors. Is your call to action getting you the results?