Update Regularly
The scripts and plug-ins used in website formatting change often. Software evolves rapidly and keeping up with your updates is very important. If you fail to properly update and you fall behind, this could not only affect the functionality of your website but its security as well. The last thing you want is for your website to be hacked or simply fail to work.
Keep it Fresh
Your homepage or landing page is the first thing people will see when visiting your website. Keeping the content on this page fresh should be your top priority. Try decorating it for the seasons or promoting monthly offers. Seeing an up-to-date, fresh home page will improve the impression of your entire site.
How Many Clicks Does it Take…
Track the number of clicks it takes to make a transaction on your website. People like to shop online because it’s easy. They don’t want to have to search for what they’re looking for or to click through several pages to get to where they’re going. Streamline navigation on your page to ensure ease of transaction.
Dress it Up
Make your site visually pleasing. Add great graphics and pictures to compliment the layout of your site. If it doesn’t look like it’s been put together well, people will notice. Also, make sure you’re consistent. Don’t use a different font for every page or a new color combination. Give your page a signature look and stick with it.
Simple is Better
When it comes to URLs, simple is most certainly better. If someone is searching for Mickey Mouse potholders, it would make sense that mickeymousepotholders.com will be at the top of their search; however, if they’re looking for coffee mugs, how likely are they to find buymystuff.com in their search results? Always make sure your URL is simple and pertains to the product or service offered.
Better Safe than Sorry
When it comes to your website, imagine what would happen if all that information was lost overnight. Would you be prepared? In the real world, servers and hard drives do crash, and information is lost. Make sure you regularly back up your data and information in case something happens. The last thing you want to do is have to rebuild your entire site from memory.
While some aspects of internet website development can be confusing, there are simple steps that will allow you to get the most out of your website. By following this guide, you will maintain a fresh, attractive, and easily navigated page that will keep people coming back.
Alex Solomon writes about finance, commerce, and employment verification