There are millions of website and blogs online and increasing daily not to mention the billions of online and offline profile that exists. The question is, how do you protect your reputation whether online or offline? Many of us bloggers and online users sign up to so much social networking website and news letter subscription that it has become so hard to protect our identity so we rely on the social networking websites to do it for us but is this safe? There is always the saying “what if”. What if our reputation gets damage whether by malice or our own carelessness? I don’t have all the answers but I can point you in the right direction but first of all let’s look at what exactly Reputation Management is. What is Reputation Management? According to Wikipedia Reputation management is the practice of monitoring an online reputation of an individual or brand, addressing content that is damaging to it, and using online customer feedback to gain insight or as an early warning to reputational problems. Most of reputation management is focused on pushing negative search results lower on the page. Reputation management may attempt to bridge the gap between how a company perceives itself and how others view it Your reputation could be your name or business either way you need to protect it you may be wondering why your name simple your name could be your brand, I will give you an example look at this website shannamcfarlane.com if you explore the website you will see that the Author/owner’s name is Shanna McFarlane, cleverly done she uses her name as her brand so she needs to protect it as she is a very successful entrepreneur. We can manage our reputation by using a Reputation Management Company to help protect our online or offline reputation as they are the expertise in this field and as bloggers and website owners we are often tied up with our readers and keeping up to date with the ever changing internet world that can be used both for good and malicious reasons. We need to keep the negative publicity away remember when someone searches the web a good reputation management company helps to police the web and manage the negative publicity. Do you believe in reputation management? Share your views. image credits webseoanalytics.com/