These are two terms that are been thrown around the internet Social Media Marketing marketing and Search Engine Optimization two very important features of our daily blogging life but are we doing both? if not which one are we doing? I guess you all heard or read about the Google latest Panda,Farmer update and might have been affected by it in some way or the other. According to Mr Google this was design to refine search results and give searchers a better result. Have you seen any change in your traffic analysis? and how did this affect your website?
Search Engine Optimization
Search engine optimization is the process by which we apply certain techniques to our web pages. This is basically The refinement of website content, the development of inbound links to the website, and publicity about the website aimed at raising the position of the website in the SERPs (Search Engine Results Pages). I am assuming here that you are like me when writing any piece of content for your website or blog we will always optimize those contents before we publish them. Now it looks like with these changes we might have lost out on our hard work.
Social Media Marketing
This is one of the latest marketing strategy that we should all be getting use to or at least use to by now but are we taking this seriously enough to achieve its benefit?. Social Media Marketing is not that of a new trend but it is actually getting popular by the minute due to the emerging power of Social Media sites like Facebook and Twitter. But what impact do they have massive impact they change the way we blog market and communicate on the web. Social Media Marketing is simple the process.
Social media marketing is a term that describes use of social networks, online communities, blogs, wikis or any other online collaborative media for marketing, sales, public relations and customer service according to Wikipedia. As a blogger which one you choose should be a personal choice you could do both but Social Media Marketing tends to get you trusted content out quicker because of the large communities that they attract.
One concern that i have with the new Google update is if it is a way of driving not just the Content Farm underground but to help to get rid of some of the dubious Search Engine Optimization Tactics the some of the so called experts used to gain Rankings for their customers.The fact still remains we need to optimize our content, we still need the support of Search Engines to survive and get those organic results that we so desire. Now what are your thoughts on Search Engine Optimization (Seo) or Social Media Marketing (SMM) are you using them or what is your Marketing Strategy?