Promote whatcould be Shared – Certain things on your website are more likely to be shared than others. For examples, photos, videos, and products are popularly posted on social websites while the “about us” and “faqs” concerning your company are most likely not going to be shared. Unless you have added a considerable amount of voice, humor, or unexpected personality into the web copy of your website, these pages won’t be shared on social sites. Therefore, be sure your social media icons are situated closest to the aspects of your website which make visitors sit up and think “I would share that with my friends”.
Give Snippets – If social media is a big part of your company’s online marketing and presence, then you can design your website’s landing page to include a side bar or footer which records your company’s latest tweet or Facebook post. There are also plug-ins available for some platforms like WordPress. This will engage website visitors and give them opportunity to see exactly what they can expect if they choose to become a fan of your Facebook page or a Twitter follower.
Personalize your Icons – One great way to catch a website visitor’s eye is by personalizing your social media icons to fit your brand. For example, everyone is pretty much familiar with the blue Twitter bird, but your company can make this icon its own by adding a little beret if you sell hats or a cup of coffee if you are a café. There are countless examples of uniquely designed social icons online, some of which go viral simply because people think they are so cute or interesting. Your best bet is to get inspiration from other people’s work online and then design or commission a professional to design social media icons which completely encompass your company’s brand.
This is a Guest post by Roy K who works for Design Pax. The company provides web site design services in high quality all over the world.