In my last post i wrote about “Good Website Design and Content” in this post i will be writing about “keywords” but what are keywords and are they of any use to a web designer and his website. I will try and define “Keywords” for you there are several meanings and phrase uses to describe keywords but the one that interest me the most is! Words that may be used by viewers searching for information. Keywords can be purchased from search engine companies so that an appropriate ad banner may be displayed when a viewer searches on a particular word.
Every blogger will tell you that when writing content or a post for your website it is one of the most important piece of information you need to attract natural search engine traffic how this helps? before writing your post it is best to do some keyword research to understand what the readers are searching for and build your content around it. You can use a single keyword example “Website” this is good but you can also use what is known as “Long Tail Keyword” this is usually written like this “Website design Tips For Bloggers” this i believe is very helpful to use especially if you are a new blogger what this has done is to broaden the search term thus giving your a better chance of being found in the surfers search term.
As new website comes online without promotion whether through pay per click Google ad words or social networking it is sometimes hard to be found so it is always a good idea to target the right keywords even in your title tags this helps a lot by ensuring all your pages get index. A few years ago when i started my website i did not think about title tags or domain name i just named the site lawmacs.com but looking back at it today i probably would name it something more search engine friendly that probably would have help my page rank as i said never give it any thought about keywords or about rankings nothing then about on page or off page search engine optimization but today the competition has become so fierce we need to do everything to keep up or our blog will sit at the last pages of the search engines do you want that? no i guest not.
There are lots of tools out there to help with the keywords research tools like word tracker will help read lots of blogs and don’t be afraid to post comments and ask questions in forums ,Wordpress has a plug-in that is called keywordluv some bloggers uses this what it does is give you the opportunity of using your keyword in your comments and this acts as a back link to your website