The appearance of the digital platform represented a rethinking for the organizations regarding how they had been managing the reputation of their brand in the past decade since they were forced to focus their attention on what they said about them in the virtual world. Your Brand online Reputation is critical to survival in the online world even companies with physical stores need to be wary of what damage can be done to their reputation. With the use of the internet specifically social media sites news travels fast. According to internet statistic tweeter average around 500,000000 tweets per day that is about 6000 tweets per second.
However, there are still cases of companies that do not lend it the importance it deserves. So, not to neglect this aspect we offer you 5 strategies that will allow you to have a good reputation online. Just remember a bad online review can be catastrophic to your online brand
- Use the search engines:
The first thing you should do is see what they say about your brand. Find the name of your company in Google, Bing, and Yahoo and review the results. You may find with surprise that there are negative publications that could cause serious damage to the brand and its profitability. To prevent situations like this, monitor conversations on networks and search your organization frequently.
- Be active in social networks:
“If you’re not on the Internet, you do not exist.” That phrase from the founder of Windows, Bill Gates, applies to companies today. It is essential that your brand has a presence on social networks such as Facebook, Twitter, Google Plus or Linkedin. And that is where your customers and your prospects are. So you can connect directly with them and thus, in the long run, generate a commitment between both parties.
- Keep your accounts active:
Having an account on a social network does not guarantee a better reputation online. To do this, you must not only have a virtual presence but also be active, constantly monitor and generate interaction with the public. In case you neglect this aspect, you could receive negative opinions that will not be answered in due time, which could damage the image of your brand.
- Do not monopolize networks:
Different organizations misinterpret the fact of having a presence in social networks with opening an account in each of these. In that sense, it is important that you know that Facebook, Twitter, Google Plus and the other existing ones are very different from each other, so you should investigate which one suit you best in dealing with your audience and thus focus your efforts there.
- Optimize your site with your brand name:
It is important that you not only consider in your strategy to optimize the names of your products but also that of your brand and that of other keywords. This will allow you to have more chances to be at the top of Google searches, which is better compared to only appear your website.
Your online brand reputation is your responsibility to protect it