FedEx has launched a new app on Facebook that highlights that they can help your business grow better than a cheesy advertising jingle. They invite customers to input their business details which then become customization parts of their very own ‘jingle’. It’s another way FedEx is looking to increase engagement within its fast growing social community on Facebook.
The app is designed to be entertaining, interactive, and a unique experience, taking the idea of “solutions that matter” from a reverse angle: there are many things FedEx can do to help your business succeed; a cheesy ‘Jingle’ isn’t one of them.
The “Jingle Studio” app was created by BBDO NY, working with Caviar and Haus. It juxtaposes a low-fi interface with a new text-to-singing technology.
Click the link below to check it out: