Best Tips for Blog Marketing

Blogging-TipsOne of the hardest tasks that bloggers come up against is how to popularise their work. Marketing your blog can seem very difficult to the uninitiated, and many give up even without trying hard. However, with some inside tips and tricks, you can market your blog, drive traffic to it, and popularise it amongst the online community:

 

Here are some of the best tips for blog marketing:

  1. Domain is king: You need your own domain. While you can park your blog on existing services and sites such as Blogger or WordPress, the real rewards come in when you buy a domain name that relates to your main focus. And if you have an existing domain, you can also set up sub-domains for your blogs.
  2. Choose a niche: This is a very important step of the process. Don’t spread yourself too thin trying to cover a zillion topics.
  3. Customise your blog: Users and advertisers won’t come if your blog looks like every other one out there. Use the right themes and templates to personalise and customise your blog. Develop a brand for your blog.
  4. Keywords: To market your blog effectively, you need to shortlist the most appropriate keywords you can use for your articles and meta data. Don’t go overboard here: Choose only the ones most relevant to your subject. Use ‘long tail’ keywords. These might not be that common but are very effective in driving users to your blog.
  5. Enable Automatic Trackback and submit high quality backlinks. This will make your content far more accessible.
  6. Enable statistics: Create your Google Analytics account to help analyse your performance better.
  7. Comment on related blogs. Do comment on articles in other competing blogs. Also, don’t forget to respond to comments readers leave on your blog. This is a sure-shot way of increasing your user base.
  8. Be regular: Don’t neglect your blog. To effectively market your blog, it must be updated regularly. There is nothing advertisers and users hate more than out-of-date blogs the creator doesn’t bother to maintain.
  9. Enable sharing: Embed sharing facilities for Twitter, Facebook, Digg, Reddit, etc. Also, don’t forget to ask you friends to visit and share your blog.
  10. Join blog networks: There are many online blog networks. Some focus on geography, some in subject. Join the ones most appropriate for you.
  11. Be honest! Speak your mind. Don’t just repeat tame and tepid observations you see online. Originality and honesty will help market your blog better and draw in users and advertisers.
  12. Make subscribing easy: Add an RSS button at the top, and offer Google Reader and email subscription facilities.
  13. Choose the affiliate programmes that match your niche.
  14. Keep abreast of the latest developments in your niche: This will ensure that you have content ready as soon as it becomes popular. Keep watching Google’s trends!
  15. Solve problems. Mere information is not enough. Users love the blogs that help them solve problems. So, try and focus on the issues that come up the most in your chosen niche!

We hope this advice helps you market your blog better and gives you a boost in usage. These are some of the best tips for marketing your blog – try them out!

This guest post has been authored by Prashant Sharma, who runs What is Android blog and also happens to write on Price India blog

28 thoughts on “Best Tips for Blog Marketing”

  1. Avatar of Trisha Larken
    Trisha Larken

    Social media is also important in promoting your blogs. Developing your community and a solid fan base is a must.

  2. Avatar of reeha

    Very useful tips lawmacs. The way you write this post makes blog marketing very easy for us. thanks and looking forward for more posts like this one.

  3. Avatar of Aasma

    Hey Gary,

    You’ve covered every important aspect which enables any blog growth, marketing and monetize area. You have to be consistent with your efforts only then you can notice result.

  4. Avatar of Justin

    Those are the key factors of a good on page optimization and link building. But, since the update, I would suggest good social media marketing. They’re giving good results to me and limit the use of side wide bars. Nonetheless, everything is well detailed here. If you follow these tips, you’re on the right track.

  5. Avatar of Syeda Mehwish
    Syeda Mehwish

    Hi Lawmacs,
    I think, if we keep these tips in our mind then our blog flies. It’s not difficult to follow these tips but we need a passion to make our blog success dream to come true. We can’t go so long if we ignore our blog or lose interest in it. You have shared all important points that help in successful blog marketing. Thanks for sharing!

  6. Avatar of Firefly New Media

    Everything covered here can help to grow any blog traffic, with the ultimate purpose of gaining profits.

    Honesty is my favourite point which is made here; true bloggers speak the truth and it really shows when people go around writing well thought out content which is helpful.

  7. Avatar of Sarah

    These key factors are important to follow for making blog better and to get more visitors. These tips are really very beneficial for blog marketing. Social media also plays a major role in blog marketing. Share your blog on social networking sites for more traffic. Facebook, Twitter and Google plus are the great sources of traffic.

  8. Avatar of Chaussures nike shox TL1
    Chaussures nike shox TL1

    Domain is king: You need your own domain. While you can park your blog on existing services and sites such as Blogger or WordPress, the real rewards come in when you buy a domain name that relates to your main focus. And if you have an existing domain, you can also set up sub-domains for your blogs.

  9. Avatar of Sajan kota

    The information provided by you is important to follow for making blog better and to get more visitors. These tips are really very useful for blog marketing.Developing community is the key aspect.You have shared all important points that help in successful blog marketing. Thanks for sharing!

  10. Avatar of Anton Koekemoer
    Anton Koekemoer

    Great tips and guideline that you’ve set out in the post. Some of the point are more valuable than others – but overall I would say this is a perfect guideline to follow for a new blogger looking to naturally (not by method of spam) make a success of their blog.

  11. Avatar of noel

    thanks for sharing your techniques to better market your blog online. when i launch my blog in 2010 i tough that marketing was for huge website like Google and yahoo and nowadays i realized that if you have a blog or even a facebook fan page, you need to know about marketing to better do your thing.

  12. Avatar of Gary

    Hi

    I think the old adage “content is king” is correct. We are just launching our blog and have tried to line up lots of interesting content for the next few months leading up to Christmas. However even with lots of great content we will need to be proactive promoting the blog because great content is no good at all if nobody even knows that your blog exists.

    Gary

  13. Avatar of Chris

    Number 11 seems like a good idea till you actually hear what my mind has to say… If you did then you would probably tell me thats not a good idea 🙂

  14. Avatar of Trish

    Thanx For Nice Tips it Will really help us alot in Our Blog marketing . I like SMO also For promotion of the the blogs and its really intresting

  15. Avatar of Benjamins

    Very interesting blog because it’s very helpful for SEO. If someone want to promote your website then wright good and unique content then post in blogs website for promote your website.

  16. Avatar of Apple Valley MN
    Apple Valley MN

    Great blog marketing tips! Content in a blog is important but nobody can read it if you will not market it properly. Also, make sure that you create a worth sharing post so your readers could help you spread the word.

  17. Avatar of Prepurchase Inspection
    Prepurchase Inspection

    u have shared really nice tips related to blog marketing i will definately try this very helpful post thanks for sharing.

  18. Avatar of Host Papa

    Many people get into blogging and then tap their fingers waiting for the money, or views, to roll in only to discover the money, or views, do not roll in as quickly as they thought.
    Indeed there is more to blogging than simply making a blog. I started an pet blog because it is something I know a lot about, but there are a ton of pet blogs out there so mine was lost, I had to find a niche. I decided to go with exotic pets, and noted that it did a bit better, but on top of that there was more marketing and promoting to do. Your point number 7 – about commenting on related blogs is important too, and something I often do not have time to do, with dial up everything takes time.

    You have made some very valid points for all bloggers. Thanks for helping and making these good points.

  19. Avatar of Carl

    Blog marketing is not something, which many of us adore, let alone thrive in. The author has put in severe effort into explaining the necessities when it comes to this uneasy task. No longer will we wonder what our visitors and customers are thinking after we read this post. Provided that you follow the information mentioned there, you have a sure win situation for your own personal blog or even small business. Thanks a lot for the great piece of text, as I am sure that many have found it quite useful. Keep up the good work and have a nice holiday!

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