As it happens in every domain, one needs to work hard towards making a blog successful. It does not come by a favourable stroke of luck. It calls for effort. Blog failure is only indicative of problem areas that need your immediate attention. The kind of content you are posting is important but it is all the more important to try and direct your target audience towards the posts. If not, your masterpiece of a blog may lie unappreciated and you will eventually stare at the common Internet phenomenon called blog failure. There are some steps that you may take in order to make your failure the beginning of a successful stint as a popular blogger.
1. Lay emphasis on quality of the content
Even if the number of readers will only increase gradually and you may have to face disappointment in the initial stages, do not compromise on the quality of the content. Eventually it is the content on your blog that will drive the traffic. The likelihood of the increase in popularity of blog increases manifold if the topics that you talk about in your posts are of interest to a large number of people.
2. Be regular
Success will not come without effort. Do not relegate blogging to a leisure activity. Make time for it. Reply to the queries in the comments. This is likely to keep the readers interested in reading your blog regularly. A loyal base of readers can be formed only if you yourself are loyal to your blog.
3. Use social media to promote your blog
Even if your blog exists and you are working hard on the content, you need to promote it for people to know about it. Even a good product needs marketing. Place the link to your blog on your twitter page. Promote it on facebook and other social networking sites you use regularly. Do not spam. Talk about certain topics and direct the people with queries to your blog. Interact with people and promote your blog in a subtle manner.
4. Post comments on other blogs
Understand the target segment for your blog. Post comments on popular blogs that attract the audience you want to reach out to. Regular comments and interaction will generate interest in your profile and your blog will get hits as a result.
5. Pay attention to the look of your blog
Customize the look of your blog to represent your personality or the gist of your posts. Make it stand out amongst the clutter of numerous blogs. This may add to your blog’s recall value apart from its content.
6. Use widgets to collect statistical data
The data pertaining to number of hits lets you understand the impact of each step that you take. Gain further insights by analysing the popularity of different topics. Write more on topics that find favour with people in a bid to increase the number of hits.
7. Place social media widgets on your blog
Your readers may want to know more about you. Social media widgets help in the same. Interaction with people over different platforms will build a regular base of readers for your blog over a period of time.
The efforts you undertake will bring results gradually. Have patience and keep working hard. Understand the problem areas and work towards rectification. The steps you take will bear fruit in due time. Till then, just keep pushing towards the pinnacle of success.
image credit Blogging Junkie
About the author: Alyssa Clarke is a blogger who also happens to be a tech freak. She loves spending on Gadgets and recently bought a new Apple iMac. Being a big time gaming fan she is currently hunting for some cool 3D games.