• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Home
  • about
  • Contact Me
  • Influential Blogger
  • Guest Post
  • Privacy

lawmacs Web Design Blog

Blogging into the Future




  • Home
  • about
  • Contact Me
  • Influential Blogger
  • Guest Post
  • Privacy

Branding and your Suite of Online Advertising

March 2, 2012 by Gary 30 Comments

FacebookTweetPin

BrandingAs a business grows, it will add more and more to its arsenal of online customer outreach. What starts with just a simple website, will grow into a full-fledged online advertising campaign complete with banner ads, email, social media, and more. Even if a business started out with great landing page design on their website, as time marches on and new online outlets are added, branding may be swept by the wayside. This is a common mistake, but easy to fix. Not only is it easy to fix, but by branding all online activity, a company will better connect with their customers and clients, become more memorable, and in general have a stronger marketing campaign. Here are some tips for branding a company through web design and online advertising.

Color and Character

Two of the most critical techniques for branding are color and font. Any company that does any kind of marketing, from a sign outside their storefront to a fleet of online sidebar advertisements, should have a color scheme and custom font. Although there are thousands of standard fonts available to choose from, a custom font is easy to design and gives a company a unique personality. A professional designer will have no problem selecting a specialized font which fits the brand and image of a company and can easily be used on all online and print marketing.

Position

The positioning of key elements such as a logo, tagline, and company name, are excellent ways to brand online collateral. Whether designing a banner ad, landing page, Facebook page, Twitter background, or anything else, the logo should go in a similar vicinity, such as the top left corner, every time it is used. This continuity will help potential customers recognize a business’s advertisements more quickly and become familiar with the company over time.

Voice

The power of voice isn’t only for writers, but for designers as well. All web copy, catch phrases, and more should come across with the same voice. Voice is a powerful way to promote the personality of a company, whether it is professional, fun, powerful, or other.

Conclusion

Any company which starts building an online presence will find that after a few years their designer’s files and folders are filled to the brim with new and improved logos, design templates, taglines, and web copy. To better brand themselves, they can make the decision to update all their online advertising to fit one strong image that truly relays to customers and people browsing online what their company is all about. Although an overhaul to this degree will take time, it is worth the effort. In fact, a project like this might warrant bringing in a third party design firm or dedicating a member of the in-house design team to re-do everything from banner ad design to the company blog and beyond in order to get high quality designs which can be used for years.

You might Also Like:

Manage online reputation for healthy internet presence
Can Email List Be Beneficial For Gaining More Traffic for Your Blog?
5 Reasons Why Your Business Needs Internet Marketing
Improve Your ROI By Improving Your Site Content

Filed Under: Marketing Tagged With: Banner Ads, branding, Design, landing Page

About Gary

I am a part-time blogger and founder of Lawmacs web design blog this is my online home where we discuss topics such as blogging web design and online marketing and last but not least your online Reputation. I love a good cup of coffee and an ice cold Guinness.

Reader Interactions

Comments

  1. Mandy says

    March 3, 2012 at 1:15 am

    Thanks for the interesting article, very informative tips about placing banner ads. Banner ads are very effective gaining business and traffic to your company website.

    Reply
  2. Alex Fatcow says

    March 3, 2012 at 5:51 am

    Absolutely agree. Also rebranding is important when you feel you need to add something fresh into your brand. With a time you will face the evolution of your brand…

    Reply
  3. saha says

    March 3, 2012 at 9:23 am

    I am completely agree with the points. Landing page design is very important. Brand advertising and tips for advertising you shared will help in many ways. Keep up good work:)
    Great post lawmacs…!

    Reply
  4. Mhelgie Garcia-Victorio says

    March 5, 2012 at 7:17 am

    I also agree that landing page is very important and each time you need to make sure that your site are keep on innovating that way you can avoid of loosing clients on the roll. Thanks for sharing these tips too.

    Reply
  5. Wholesale Hats says

    March 5, 2012 at 7:48 am

    This is my first time i visit here. I found so many entertaining stuff in your blog, especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the leisure here! Keep up the good work.

    Reply
  6. Shabnam Sultan says

    March 5, 2012 at 12:16 pm

    Great tips for online branding.The tag line should be chosen properly in accordance with the products or services which is being provided by the company.

    Reply
  7. Lee says

    March 5, 2012 at 12:40 pm

    your site design is wonderfull, it makes me personally want to hang around longer,
    you obviously understand what you are doing, cheers!! 🙂

    Reply
  8. Preeti says

    March 5, 2012 at 3:34 pm

    Attention Span always plays important role in branding and yes the points listed above are really helpful in crating those attention span. thanks for sharing

    Reply
  9. Kate Brown Wilson says

    March 6, 2012 at 5:01 am

    I think that once we have our own weblog we must create a unique and best Brand for the readers to visit our site regularly. branding has good benefit in one online business.

    Reply
  10. kauai seo says

    March 6, 2012 at 1:34 pm

    Brand advertising and tips for advertising you shared will help in many ways.

    Thanks for sharing.

    Reply
  11. WINDOW 7 THEMES says

    March 6, 2012 at 7:23 pm

    yes it’s true landing page should be cool and low in size to be loaded easily and attract in one look.
    thanks for such nice tips

    Reply
  12. Vernette Carbon says

    March 8, 2012 at 2:07 am

    Great postyou got there. I had fun reading it and it gave me Ideas. Thanks so much for the share. I really enjoy reading your article.

    Reply
  13. Web Design Philippines says

    March 8, 2012 at 3:10 am

    You show the Point of view on how the business will grow
    Nice post the content is interesting and well explained i learned from your advises and tips Thanks for sharing this informative post. it helps a lot
    looking forward for another great post. well done!

    Reply
  14. blogwawan says

    March 8, 2012 at 4:23 am

    good tips for a corporate branding campaign, I usually do the branding website via upload videos on youtube, make fanspage or advertise on facebook and advertise through google adwords

    Reply
  15. Edward says

    March 9, 2012 at 6:10 am

    For newbies, they can just opt for templates while learning. Basically, just use a template and redesign from there. Some find it easier and learn much quicker.

    Strategic placement can do wonders for your ads. You’ll have to experiment with the actual appearance on which draws more.

    Reply
  16. Linda says

    March 9, 2012 at 6:20 am

    Absolutely correct, the two things that make popular your brand name is using right font and color. Thanks for this informative post.

    Reply
  17. Lanie says

    March 9, 2012 at 7:19 am

    Great post, thank you for the efforts you have made in writing this article.. Great tips for online branding, Landing page design is very importantPlease Keep posting..

    Reply
  18. Shopping Bags says

    March 13, 2012 at 7:47 am

    This is a very helpful post for me. This taught me more things about branding development and techniques on how to make my brand more striking and memorable in a positive way.

    Reply
  19. Corporate Design Services says

    March 13, 2012 at 12:35 pm

    I am in absolute agreement with your views. Online businesses need to make changes to their website design, logo design, content, stationery design etc., constantly for the evolution of your brand. For this hiring corporate design services from a reliable corporate identity design company is really important, who can help you build a strong business identity online easily.

    Reply
  20. Orange County Web Design says

    March 14, 2012 at 10:02 am

    Really, landing page is very much important for an website by so many ways. the most important is that the conversion of your website. Actually a nice landing page design aimed for boosting conversion.

    Reply
  21. Sam from Alaska For Sale By Owner says

    March 14, 2012 at 11:38 am

    Branding is the important step in launch of business of any size. Failures in business do have the main reason of improper branding and people are getting with this. Landing page is the first step to attract visitors to a website and managing it is the best way forward.

    Reply
  22. Lanie says

    March 21, 2012 at 8:14 am

    Read a lot of blogs specially interesting ones like your blog, Good post! I accidentally found your site on the internet, I am going to be coming back here yet again.Love Information Is Beautiful. Keep posting

    Reply
  23. Mac says

    March 28, 2012 at 4:01 pm

    SEO is becoming harder and harder these days, and the reasons are increased ratio of spamming activities and high competition. In such circumstances branding is the best option to be chosen.

    Reply
  24. Metro Manila Properties says

    March 30, 2012 at 7:20 am

    I’m still learning from you, while I’m trying to reach my goals. I absolutely love reading all that is written on your website.Keep the tips coming. I enjoyed it!

    – ry

    Reply
  25. Brain says

    April 2, 2012 at 9:08 am

    Online advertising require many facts for better effects of marketing. Web design and perfect position of advertising in website is important for any business. If you want to post your ads into Facebook, blog or any other website then choose relevant page for effective response.

    Reply
  26. Chrysler Sebring Steering Pump says

    April 5, 2012 at 1:30 pm

    I also agree that landing page is very important and each time you need to make sure that your site are keep on innovating that way you can avoid of loosing clients on the roll. Thanks for sharing these tips too.

    Reply
  27. Kyle Cooper says

    April 21, 2012 at 8:03 am

    This is just great, found your site from a search thank you 🙂

    Reply
  28. jessie alana says

    May 17, 2012 at 9:28 am

    This is Really Good Post!!

    I like this post. This is good for those who want to know about online advertising. online advertising is also good for promote your business.

    Reply
  29. jessie alana says

    May 17, 2012 at 9:29 am

    This is Really Good Post!!

    I like this post. This is good for those who want to know about online advertising. It is also good for promote your business.

    Reply
  30. web design india says

    August 13, 2012 at 12:31 pm

    The tag line should be chosen properly in accordance with the products or services which is being provided by the company.

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Primary Sidebar

Get more stuff

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Thank you for subscribing.

Something went wrong.

The form collects name and email so that we can add you to our newsletter list for project updates. Checkout our privacy policy for the full story on how we protect and manage your submitted data!

Advertise Here

Join The Community

  • Facebook
  • Instagram
  • LinkedIn
  • Pinterest
  • Twitter

Recently Posted

7 ways to increase domain authority

7 Tips To Increase Your Domain Authority

8 months ago By admin 13 Comments

rebranding

Rebranding Vs. Redesigning your blog

8 months ago By admin 3 Comments

influencer Marketing Vs Search Engine Marketing

Search Engine Marketing Vs. Influencer Marketing

9 months ago By admin 5 Comments

  • Privacy
  • Influential Blogger
  • Guest Post

&copy 2003 - 2019 · lawmacs web design blog · Built on the Genesis All rights reserved

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.OkNoPrivacy policy
Revoke cookies