Branding and your Suite of Online Advertising

BrandingAs a business grows, it will add more and more to its arsenal of online customer outreach. What starts with just a simple website, will grow into a full-fledged online advertising campaign complete with banner ads, email, social media, and more. Even if a business started out with great landing page design on their website, as time marches on and new online outlets are added, branding may be swept by the wayside. This is a common mistake, but easy to fix. Not only is it easy to fix, but by branding all online activity, a company will better connect with their customers and clients, become more memorable, and in general have a stronger marketing campaign. Here are some tips for branding a company through web design and online advertising.

Color and Character

Two of the most critical techniques for branding are color and font. Any company that does any kind of marketing, from a sign outside their storefront to a fleet of online sidebar advertisements, should have a color scheme and custom font. Although there are thousands of standard fonts available to choose from, a custom font is easy to design and gives a company a unique personality. A professional designer will have no problem selecting a specialized font which fits the brand and image of a company and can easily be used on all online and print marketing.


The positioning of key elements such as a logo, tagline, and company name, are excellent ways to brand online collateral. Whether designing a banner ad, landing page, Facebook page, Twitter background, or anything else, the logo should go in a similar vicinity, such as the top left corner, every time it is used. This continuity will help potential customers recognize a business’s advertisements more quickly and become familiar with the company over time.


The power of voice isn’t only for writers, but for designers as well. All web copy, catch phrases, and more should come across with the same voice. Voice is a powerful way to promote the personality of a company, whether it is professional, fun, powerful, or other.


Any company which starts building an online presence will find that after a few years their designer’s files and folders are filled to the brim with new and improved logos, design templates, taglines, and web copy. To better brand themselves, they can make the decision to update all their online advertising to fit one strong image that truly relays to customers and people browsing online what their company is all about. Although an overhaul to this degree will take time, it is worth the effort. In fact, a project like this might warrant bringing in a third party design firm or dedicating a member of the in-house design team to re-do everything from banner ad design to the company blog and beyond in order to get high quality designs which can be used for years.


30 thoughts on “Branding and your Suite of Online Advertising”
  1. Thanks for the interesting article, very informative tips about placing banner ads. Banner ads are very effective gaining business and traffic to your company website.

  2. Absolutely agree. Also rebranding is important when you feel you need to add something fresh into your brand. With a time you will face the evolution of your brand…

  3. I am completely agree with the points. Landing page design is very important. Brand advertising and tips for advertising you shared will help in many ways. Keep up good work:)
    Great post lawmacs…!

  4. I also agree that landing page is very important and each time you need to make sure that your site are keep on innovating that way you can avoid of loosing clients on the roll. Thanks for sharing these tips too.

  5. This is my first time i visit here. I found so many entertaining stuff in your blog, especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the leisure here! Keep up the good work.

  6. your site design is wonderfull, it makes me personally want to hang around longer,
    you obviously understand what you are doing, cheers!! 🙂

  7. Attention Span always plays important role in branding and yes the points listed above are really helpful in crating those attention span. thanks for sharing

  8. I think that once we have our own weblog we must create a unique and best Brand for the readers to visit our site regularly. branding has good benefit in one online business.

  9. yes it’s true landing page should be cool and low in size to be loaded easily and attract in one look.
    thanks for such nice tips

  10. Great postyou got there. I had fun reading it and it gave me Ideas. Thanks so much for the share. I really enjoy reading your article.

  11. You show the Point of view on how the business will grow
    Nice post the content is interesting and well explained i learned from your advises and tips Thanks for sharing this informative post. it helps a lot
    looking forward for another great post. well done!

  12. good tips for a corporate branding campaign, I usually do the branding website via upload videos on youtube, make fanspage or advertise on facebook and advertise through google adwords

  13. For newbies, they can just opt for templates while learning. Basically, just use a template and redesign from there. Some find it easier and learn much quicker.

    Strategic placement can do wonders for your ads. You’ll have to experiment with the actual appearance on which draws more.

  14. Absolutely correct, the two things that make popular your brand name is using right font and color. Thanks for this informative post.

  15. Great post, thank you for the efforts you have made in writing this article.. Great tips for online branding, Landing page design is very importantPlease Keep posting..

  16. This is a very helpful post for me. This taught me more things about branding development and techniques on how to make my brand more striking and memorable in a positive way.

  17. I am in absolute agreement with your views. Online businesses need to make changes to their website design, logo design, content, stationery design etc., constantly for the evolution of your brand. For this hiring corporate design services from a reliable corporate identity design company is really important, who can help you build a strong business identity online easily.

  18. Really, landing page is very much important for an website by so many ways. the most important is that the conversion of your website. Actually a nice landing page design aimed for boosting conversion.

  19. Branding is the important step in launch of business of any size. Failures in business do have the main reason of improper branding and people are getting with this. Landing page is the first step to attract visitors to a website and managing it is the best way forward.

  20. Read a lot of blogs specially interesting ones like your blog, Good post! I accidentally found your site on the internet, I am going to be coming back here yet again.Love Information Is Beautiful. Keep posting

  21. SEO is becoming harder and harder these days, and the reasons are increased ratio of spamming activities and high competition. In such circumstances branding is the best option to be chosen.

  22. I’m still learning from you, while I’m trying to reach my goals. I absolutely love reading all that is written on your website.Keep the tips coming. I enjoyed it!

    – ry

  23. Online advertising require many facts for better effects of marketing. Web design and perfect position of advertising in website is important for any business. If you want to post your ads into Facebook, blog or any other website then choose relevant page for effective response.

  24. This is Really Good Post!!

    I like this post. This is good for those who want to know about online advertising. online advertising is also good for promote your business.

  25. This is Really Good Post!!

    I like this post. This is good for those who want to know about online advertising. It is also good for promote your business.

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