Driving Quality Traffic to Your Website

Having high traffic to your website is one thing, but having quality traffic headed to your site is another. The first step you need to take is to have the right web design and marketing strategy. It is actually quite easy to just get high traffic, so you want to really know and understand the customers you need.

The way your website gets traffic is changing dramatically every year and more and more people are clicking through to other websites from new sources. A great recent example is Pinterest.com which has created higher traffic for many sites than was even possible through Twitter. However, there is still room for many traditional techniques:

Using Traditional Pay Per Click 

Traditional online advertising services such as Google’s Adwords are still the main players for driving the right kind of traffic to your website. This is because they are generated from the site’s users searching or visiting websites that are somehow related to the services that you offer. You can even target users in a specific geographical location if this is better for your business (such as a local bakery for example).

There are also more modern alternatives to the PPC system and the best example of these is the Facebook ads. These will target users by what they have entered or even liked on Facebook. The company can sell ads by accessing a vast amount of personal information that users have happily made available to be exploited by advertisers!

Getting Your Links Out There 

Getting links on websites that are related to yours is another way of accessing more high quality traffic. You can do this by advertising on websites directly. Another way is to get involved on those websites by posting comments or you can try another option. If you are knowledgeable and know a bit about writing then you might want to write for other websites as a guest blogger (such as writing about cloud computing services if you company is IT related).

A guest blogger will write specific content for a website and then will usually have a bio line that will say a little about them and their business. This creates a lot of good back links to your website and also shows off your knowledge in a specific area. These types of links create a good amount of click-ins because people will have found your information useful.

Creating Quality Content 

Creating good quality content on your own website is vital to securing good quality traffic for your website. Google will rank a lot of Internet content on the quality and the amount if interaction it has with the internet. This is usually judged by the number of links into the content as well as the amount it is being shared and discussed online on social media sites like Facebook and Twitter.

Promoting Through Social Media 

Promoting your business online through social media websites is another good way to drive quality traffic to your website. Posting your latest hints and tips will have people interested clicking through to view your site. While this does not always create business, it does create a buzz around your business.

Author Bio: Tom Mallet is an Australian freelance writer and journalist. He writes extensively in Australia, Canada, Europe, and the US. He’s published more than 500 articles about various topics, including web design and cloud computing.