Google Tag Manager – Set Up and Workflow

In the past years, we have seen enormous progress in digital marketing capabilities and sophistication. These days, there’s a loaded set of tools letting the marketers to obtain better insights, expand marketing campaigns, get in touch with audiences in various new ways so users can obtain improved web experiences. So far, several contemporary marketing tools like conversion tracking, Re-Marketing  web Analytics and others could depend on the accumulation of tags for your website.

Tags are small fragments of the website code which aims to help grant constructive insights that causes difficulties, too. Actually, using several tags could make your site clunky and sluggish. Google did a hard work to assist the marketers in tagging everyone. And now, Google has announced their first release of Google Tag Manager. This was launched worldwide in English and this will soon be available in different other languages.

To handle your tags with the Tags Manager:

  • Make a container designed for your website within the account
  • Proceed to in order to make an account for GTM; or access an obtainable account
  • Include the container snippet into your website while eliminating a few existing tags.

With this, you are ready in no time to include and add tags into your site through the user interface of Tags Manager.

How to Create an Account

An account is considered to be the highest position of organization of Tag Manager. Normally, only a single account is required for every company. Tags intended for the entire company’s site could be handled through a single account.

You could administer and create multiple GTM accounts coming from one Google account. This permits you to suitably handle website campaigns and tracking for two or more companies. Every time you log in to GTM, you will notice the listing of GTM accounts to where you got an access.

  • Click a New Account from the GTM Accounts page.
  • Enter your timezone and account name, then click Save.

Making a Container

In creating a GTM account, you will be required to make a container. Since the container secures the entire tags meant for a particular website, it’s only wise to name it after your site. Every time you initiate managing the tags intended for a new site, always make a fresh account for container. To create one:

  • In GTM, choose an account. Then, the container’s page shows up.
  • Click the New Container on the Container’s page
  • Put the container name then click Save.

Adding Up a Container Snippet

This one is granted for every container. Copy then paste the snippet at the topmost part of the site on each page. Make sure to eliminate tags, for instance AdWords Alteration tracking, Google Analytics plus a lot more, from the website pages simultaneously.

To obtain a container snippet:

  • Choose an account in GTM. The Container page becomes visible.
  • Hit the preferred container within the list, and then the Tags page emerges.
  • Proceed to the Container > Container Settigs, by utilizing the left navigation.

Previewing provides you the chance to make quality assurance for your website. You can ensure the appearance of the site and performing according to your expectations. By utilizing the debugging preference, check out if which of the tags fire while you interact and browse the site.


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0 thoughts on “Google Tag Manager – Set Up and Workflow”
  1. Thanks for this comprehensive guide, I’ll be using this hand in hand with Google Analytics and I hope it delivers results.

  2. Thanks for making this great recommendation! I’m glad Google entered into the tag management industry, I’m sure this is another brilliant way to handle our tags and keep them properly contained.

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