It’s a simple question. What do you do to promote a piece of content you’ve written once you’ve published it? Do you leave it alone and hope for the best? Do you send out a tweet or two talking about the latest addition to your blog? Or do you go overboard with promotion, using every social network known to man to its full extent and sending an email or two to your list? The sad truth is, many bloggers looking to make money online pick choice “A”. (hoping for the best) Most pick choice “B”. Only a few go with “C”, which is a shame. Before I even go on, let me tell you why. Bloggers that don’t go crazy with content marketing do it for one simple reason: the laziness factor.
What I’m saying is that if you’re one of those “A” or “B” people, maybe you aren’t cut out for being a blogger after all. If you’re still with me, (and you are since you’re reading this text) great! Here’s the reason why content marketing is so important. The phrase “build it and they will come” is a lie. If you think blogging is all about writing, “they” won’t come, whoever they are. So if you want your content to succeed on the internet, you’re going to need to make real effort for it. And I’m not talking about the standard “spend a lot of time writing and it will pay off”. I’m talking about spending time getting readers making your content promotable. Here’s my take on how to do just that. Note: To work with this guide, you don’t have to be the best copywriter in the world. Just know the basics, and you’re good to go.
Step 1 – Give Your Child A Name
The first step in attracting traffic to any piece of content is giving it a nice compelling title. In our fast-paced world, the average internet user attention span is about 2 seconds. There’s no patience, only a rushed need for information. All I have to say about it is that if your headline can’t turn a casual visitor into a reader from the start, you aren’t even giving your baby (your content) the chance to survive. You wouldn’t want that, would you? Luckily, writing good headlines isn’t so hard. The trick is suspense. Trust me, just leave visitors hanging and they’re bound to click through. Asking a question (like the title of this post) works well, too.
Step 2 – Inbound Marketing
Inbound marketing is a marketing approach where the goal is to get found, not find visitors yourself. When it comes to marketing content, you can describe inbound marketing using only three letters: SEO. Writing search engine friendly articles isn’t as hard as you think. Just cater for the user, answer their every question, and not only will your copy end up keyword rich, but if you’re lucky, it might even attract a link or two from leaders in your niche, which can’t be bad. 🙂
Step 3 – Outbound Marketing
Outbound marketing is- you guessed it, the opposite of inbound marketing. It means finding readers yourself and getting them (using a little bit of compelling persuasion magic) to check out your blog. Some people regard outbound marketing as aggressive, and it is in many cases, but it doesn’t have to be if you do it right, so don’t be afraid to reach out. With content, the outbound technique you use is email marketing. Build a list if you don’t have one. It isn’t as hard as you think. Just get some great content to go free with a subscription, and opt-ins will just pour in. But if you do have one, just send one friendly email every time you publish a blog post. Make sure your list wants these notifications, or you might find your user confidence scarred badly. OK, content marketing becomes repetitive easily. So what? Who told you that blogging was going to be easy? Now it’s your turn! I’m not going to be the only one sharing here! What are your thoughts about promoting your content? Any special methods that you’d like us to know about? Just drop us a comment below. Unlike blogging, it’s easy, I promise! 🙂