Marketing Content that is interactive :
When it comes to shopping online, today’s shoppers are searching for fresh experiences, and for many of them, that means more involvement. In fact, 91 percent of respondents want more visual and interactive material. This is due to a number of factors such as it’s unique and immensely shareable that can help grow the brand more by targeting it’s audience.
Posts That Can Be Purchased :
It’s doubtful that you know anyone who doesn’t use social media in some way. Social media has, obviously, become a vital aspect of online marketing due to its pervasiveness. What may be less visible is the number of people who shop on social media sites.
Given that 72 percent of Instagram users have purchased a product through the app, this represents a huge possibility for businesses. Even more surprising, a survey of over 4,000 Pinterest users revealed that 70% of them use the site to discover new and intriguing products.
Fortunately for retailers, these platforms have made it easier for them to reach out to their customers via social media. There are now options for e-commerce stores to build shopping posts on Facebook, Pinterest, and Instagram, allowing consumers to shop right from your post.
Personalization :
The year 2020 will be characterized by individualized marketing. Consumers have honed their ability to tune out generic advertisements that have no actual relevance to them. As a result, traditional advertising methods are losing their effectiveness. So, what options are available? Make it unique.
Personalization appealed to 90% of those polled in a survey of 1,000 people. More importantly for your organization, 80 percent said they’d be more willing to do business with a firm that provided a personalized experience.
Smart Bidding on Google Ads :
Those in the digital marketing industry are already familiar with automation, but Google’s Google Ads improvements are set to make automation and smart bidding the new standard. In order to optimize your bids, Google Ads employs machine learning. This grants you numerous new talents to aid with conversion optimization, including:
- At the campaign level, the option to choose conversion action
- The ability to automatically alter your bids when sales start or halt
- The option to optimize bids across several campaigns using a set of conversion activities of your choosing.
Augmented And Virtual Reality :
Both augmented reality (AR) and virtual reality (VR) have exploded in popularity in recent years and are emerging as top marketing trends.
AR is already being used by a number of prominent corporations. Ikea, for example, has an app that lets customers see how a piece of furniture would look in their house before purchasing it.