As a website owner what do we do really need more traffic or better conversion rate? first of all let me define conversion rate this is determine by the amount of visitors you received divided by the amount of action taken.
This means that if you have 1000 visitors per day and one hundred take some action by either signing up to a news letter or by a product that means you have a conversation rate of 10 percent very good.
Traffic generates conversion so we still needs traffic but if you get 10 visitors per day and four carry out some action then this means that your conversation rate is 40 percent.
Setting yourself some goals would be good especially if you uses the term SMART i will explain this later but one of the simple way to achieve your goal is by testing and tweaking your site your landing page in particular by this i mean sometimes redesigning your site and monitoring it for a while may be a month or so or by having two separate landing pages and analyze the results of both to see which one that yields the better results.
When tweaking make small changes at a time this gives you a better way of measuring the results. Sometimes a little patience helps to save you a couple hundred of bucks in paying for reciprocal linking or search engine optimization. Evaluate your site make sure your call to action buttons are easily seen and by being smart means…
S ——– Scalable
M ——– Measurable
A ——– Achievable
R ——– Review
T ——– Time Frame
This may seems a bit time consuming hey who said selling or trying to make money on the web is easy and remember to stand out from your competitors never try to blend in. What is call to action you may asked it is getting the visitor to take some form of action whether buying a product or even signing up to your news letter.
Tweaking is very good but remember but however when making changes to you site make the changes to the pages change the layout of the content, the size of the fonts and images if there is any move your adds to different locations monitor the results over a specific time period if this proves successful you may stick to it or else tweak it some more until you are satisfied with the result