In order to compare the search engine marketing with influencer marketing you first have to understand what each of them actually is. Search engine marketing is done by the experts by using the right keywords that the majority of internet users use to search for a product, event, place or a service. The keywords are used in such a way that whenever a user makes a search the result that appears on the first page is the one for which the SEO job has been done by the experts.
Having a perfect SEO strategy plays a vital role in the promotion of a business. Through effective search engine optimization of a business, the business does not only get the visibility of the website improved but also increases its chance of being searched by internet users. The effect of SEO is not confined to the increased visibility of the business website by the internet users it has many more important aspects to it. The following are some of the ways it can help a business reach the next level.
Benefits Of Search Engine Optimization
Business Wins Trust
It is a fact that Google is the biggest name in the internet industry and according to a rough estimate, every internet user visits Google at least once a day and many of them even use it several times a day. It is not easy to occupy a place on Google as well as a number of other leading search engines. When people see the name of a company with its website on top most pages that appear in a search result they start trusting it.One can say that the repute of a business indirectly gets attached to the reputation of Google and people start trusting the websites.
Helps Build Credibility
The second reason that comes in my mind for a businessman investing in the SEO is the credibility that it helps a business get. Just because of effective search engine optimization a business starts getting recognition and trust of the people that increase its discoverability for the internet users. the way to establish the authority of any brand at the search engines is through on-page optimization of the content. The other factors that help increase the credibility of business are:-
- Signals that are machine-learning
- Profile with quality backlinks
- Optimistic user behavior
When a business gets established it gains even more authority and the ranking of that business gets a boost which is the only thing a business needs for quick progress as far as online presence is concerned.
Provide Excellent User Experience
One more way to increase the search engine optimization is to provide the internet users with smooth running websites that have all the vital information within easy reach of the user and he does not have to waste his time in search of the information he needs. The more satisfying is the user experience to your website the more are the chances of your business website reaching the top ranks.
What Is Influencer Marketing?
To understand Search Engine Optimization vs. Influencer Marketing one should also know about the term known as influencer marketing. When explained in simple words it is the type of paid marketing that companies do by paying huge amounts of money to the people from showbiz or the world of sports who have a huge fan following, it is a common trend that the die heart fans of a star try to follow him in every aspect of life. Some fans are so crazy about eth starts that they try to use every product that they see their stars using. Till now it has been recognized as one of the most effective ways of attracting customers to a product. The stars hired for the promotional campaigns sometimes become the only source of remembrance of the product and t eh people get connected to your product through their favorite star.
Difference Between Search Engines Marketing Vs. Influencer Marketing
One of the main differences between search engine optimization and influencer marketing is the control of the campaign and how can one attract the people towards your business website. In SEO you have more control over the factors that can increase or decrease your visitors. Like all other businesses the businessmen hire the SEO experts that make your website perfect for SEO and if you find some faults in it a few changes can increase the traffic to your website.
On the other hand in influencer marketing, once a star works in your ad and then it is up to his followers and the type of followers to play an active role to prove the influence of their star or remain passive. Many influencers share the ads or their experience and thoughts about a product on their own social media pages over which the company does not have any control and the company website does not get increased traffic. One more mistake that the influencer marketers make is not using the star’s own voice, almost all the fans do not recognize a star by face only, they even register his /her voice. When a star makes an online ad for YouTube in which he uses his own voice to praise your services or products the people will start believing their stars and the influence of stars will show in your increased sales.
Try Search Engine Optimization & influencer marketing instead of SEO vs. Influencer Marketing.
The link profile that you own consists of backlinks as well as internal links. According to some studies, the authority and quality of the websites that link to you have a great impact on your website ranking on all search engines. So in order to get the best websites link with you should pay for the influencers that not only have heavy fan following they should have a website of their own that is visited by millions each day, or he has an access to other high authority websites if such an influencer links his own website or the ones he has access to, with your website you will be lucky enough to get excellent backlinks for your website.
image credit: https://www.youtube.com/watch?v=NkH4niI3lew