Logo designing is now considered as one of the most lucrative career options. Many people who are interested in doing something creative and have an artistic inclination within them are opting for this career option these days. But the job of a graphic designer is not that easy as we think. As a number of people are taking up logo designing as their career option there is a huge competition in the market. You have to work really hard and spend lots of time to make a place for yourself and become a successful logo designer. Only creativity is not enough to become successful, you need to have a sound basic knowledge on logo designing and the technical aspects related to this.
Earning livelihood by working as a logo designer can certainly be rewarding for the people who are creative and want to experiment with their creativity. But like other professions this profession is also not free from hazards, tensions and mistakes. Even the designers who are extremely qualified and veteran in this field are not free from making mistakes. There are few common mistakes which are done by most of all logo designers be it experienced or novice logo designers. Following are those common mistakes which the logo designers should be aware of:
Bad color combination: This is the most common mistake, which most of all logo designers, who are newbie do frequently. Many designers follow the method of using too many colors and sheds thinking that these will make his logo attractive to the viewers but this is not actually the truth. Before taking up a particular project you should be aware of the requirements of your client. Then you should check other logos which have been designed by different designers for different organizations which serve the same types of products and services as your client. This research can help you to get an idea of the overall designing process that includes the usage of colors, designs and sheds.
Bad Typography: This is another common mistake frequently done by a number of logo designers. Many designer even cannot realize the power of typography and therefore, do not give much importance to it. But a powerful typography can make a logo stand apart amongst the crowd and the viewers can get easily attracted to it and can remember them forever. Many designers uses funky fonts, bad alignment and spacing which does not go with the theme and the purposes of the business thinking that they will make the logo innovative. But ultimately what they do is a complete disaster. First you should have an idea of the business and the kind of products and services they offer to their customers. For example if you are designing a logo for a health care unit you cannot use funky fonts that you do while designing logos for play schools. Typography is very important in logo designing as it decides the fate of the logo in many ways.
Stealing or copying concepts: The worst mistake many designers specially those who are new to the business do is stealing or copying the concepts from the others while designing logo for their clients. As designing jobs is all about creativity therefore, it can be considered as an offense if a designer simply steal or copy the designs of the others and publishes them as their own. Though you can go through the various logos serving the same purpose to get an idea on how you can design the logo for your client. But the final call is yours only. You have to develop the design of your own so that the logo can be innovative and completely different from the others. Otherwise the main purpose of the business i.e. to attract customers will not be served.
Overloaded with concepts: You logo should be simple so that the viewers can understands the type of business your clients is offering to them. Adding too much concepts and themes will make them confuse and they will not be able to remember it for long.
Usage of clip arts: Many logo designers use clip arts from Google and other sources in their logos. But this is wrong practice and it makes your logo look very common and similar to the others. You should develop a unique clip art for your logo.
Submission of design on time: Though it is widely acknowledged that the creative people are not quite concern about the things like payments and deadlines. But it is important you cannot be a successful designer or get clients unless you maintain the deadline and submit the project within the proper time.
Payment: many designers make a mistake of not claiming advance payments. There are many clients who do fraud business and do not clear payments after receiving the design.
These mistakes are quite common and are needed to be rectified as early as possible. Otherwise it can hamper your logo design portfolio and create a hindrance in your way to become a successful logo designer.