Website Design Trends in 2019


July 18, 2019

Web DesignDesigners are concerned… about the website design trends in 2019. Firstly, it feels wrong to follow the crowd–after all, does no creativity, except what everybody else does? The only thing is knowing what is trendy knows what you push against in this line of thinking. Of course, you can’t just do the other way around. But it’s easier to comment and/or criticize them, knowing what website design trends are.


On the other hand, “creative knowledge can hide your sources” — a quote often attributed to Albert Einstein, but more probably coined by comics writer C.E.M. Joad. (No, right?) So, it’s not difficult to know what’s trendy either way. Just lift your Smartphone’s eyes and look around–or don’t!

It’s important to understand the how and why of the development and adoption of trends. As trends have a lot to tell us at the end of the day about our cultural moment, what we love and hate, what we want to do. The closer we come to understand these things, the closer we come into the heads of others— to feel empathy for them, again and again.

  1. 3-dimensional illustration in Web Design

When you think that the future is flat, brands such as Pitch and Stripe throw a new-format illustration behind their brand weight: 3D.

Designers, who do not satisfy Slack’s popular cut-off illustration style, are looking at adding depth and realism to graphics that blur digital-physical boundaries.

This sharpens the contrast, even as it brings them together, between digital products and human beings in an imaginative space that allows people to understand and to manipulate digital elements (such as graphs and icons in the hero section of Pitch).

  1. from playful wordmark to a serious logo — aka, the Helveticization of brand identity 

In 2018 we saw several highly visible brands transforming themselves from deliciously excentric brands to more… hem… expected… without serifs.

Otherwise, as I like to say: every brand identity ends up with a Helvetica version.

Of the three brands we have in mind, none have gone directly to the old standby. And one — Mail chimp — has developed in a way that is honestly more appropriate for a brand that has become a key element of their marketing with a distinctive voice and playful brand assets.

However, rebrands can feel a bit like a familiar development for each of these companies towards what you could not unfairly refer to as stable boring corporatism. 

  1. Outlined type:

We are like any design brand here at Webflow, great fans of typography, so we’re constantly looking for new text trends (see more below!).

So when Zack called the emergence trend out, we saw what the new thing was holding for us in letterforms. It turns — it’s been empty.

There is something elusive about the half-passing, half-passing text that draws and keeps an eye immediately, requiring you to follow the letters to their natural conclusion. This makes it a very practical technique for unforgettable branding.

A visually lighter, branded letter-form certainly captures a sense of tradition — but different — in a world in which chunky without strands dominate. What a new brand ultimately needs: a sense that it is revolutionary and reliable.

  1. The continued rise of brutalism:

There is a brutal future.

(Too real? Well. I know. Sorry.) The brutality of your face these days seems particularly appealing. Whether the web was dominated recently by a natural pendulum, a rejection of the sweetness of a million brand voices and illustrations, a middle finger in front of the so-called’ homogeneous web’ or by an act of resistance to the ever more surreal combination of fact and fiction on the web–this is something that is not denied.

The persistence of Brutalism suggests an interesting facet to the emergence and adoption of design trends that reminds me of the late-Nineties’ pop-punk phenomenon (here to date!): whatever the trend, no matter what it might appear’ rebellious’ or’ in your face’ at first glance, it could and will become a part of the popular market. And this growth can last for several years from the “subcultural” trend to the mainstream.

  1. More diverse, iconoclastic illustration Designs:

Illustrator Alice Lee reminds us in her amazingly detailed and thoroughly fascinating case study of her work for Slack: really great things happen if we look beyond our immediate colleagues, competitors, and industry for sources of inspiration.

And while it is easy to see the work of Alice starting an increasingly homogenous illustrative style among SaaS product firms and other startups, finding designers other than Alice that works in other fields take little more than a tone.

For example, the medium and intercom explore the photo collage style.

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0 thoughts on “Website Design Trends in 2019”
  1. Thank you team admin for sharing the prevailing design trends in this year 2019. This article has brought to light the importance of how adapting these trends are important to heighten creative knowledge and put them to action when it comes to implementation. Appreciate the tips that will help in knowing and learning the newer trends in the field of web design.

  2. Very Well presented. As part of a SEO company, I would say webdesign is crucial to the world wide web. Nowadays, people are more interested in the visual aspect and gets them to be more engaging. Thanks for sharing once again!

  3. I shared this website information to our graphic designer. He found it interested and refreshing. He worked on our websites of and He thinks these tips will make them better. Thank you for sharing.

  4. Very interesting, good job and thanks for sharing such a good article. I am learning about web designing and it helped me alot . By reading your article i got to know about the trends of digital marketing and how important is web designing in todays context.
    keep up the good work.Expect more posts from you in the future.

  5. Hey Admin,
    Great post. Thanks for sharing this useful information. Visual aspect plays vital role in todays trends. I am a beginner in web designing and your article helped me alot.All your hardwork is aprreciated. Keep up the good work.

  6. When you write a blog post for your business is simply not going to be available on top of the search results. Google uses over 200 ranking factors in their algorithm like Domain factors, Backlink factors, User interaction, Page-Level factors, Site-Level factors to name a few. Therefore, a well-skilled SEO expert will help you in enhancing your business.

  7. This information is very useful because like you said, you want your website and information to be remembered. My job is creating websites and trends are a big part of that, not only for text but also for design and format. Thank you for these tips.

  8. We stumbled over here from a different web page and thought I might as well check things out. I like what I see so now i am following you. Look forward to looking over your web page for a second time.

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