Search engines love blogs! It’s a known fact that because the information is dated, it’s seen as fresh and relevant information. It’s also a two-way lane for open communication. Another unique aspect about blogs is they offer the reader an opportunity to have a conversation with the blog owner through comments. It’s truly a two-way means of media and communication.
Imagine being a small business, and hearing your customer’s voice, opinions, and feedback. This is truly an invaluable tool for improving your business with very minimal costs involved.
When it comes to blogging, the ability to write and publish information via a publishing platform has made it almost effortless for most anyone. There is free blogging software that allows you to place publishing software directly onto your website, or you can choose to use a free blog which is hosted on a company’s site. Two free sites that come to mind are WordPress.com and Blogger.com.
The learning curve on blogging software is very easy, and most people are up and running in a few minutes. One of the things that people love about publishing content on a blogging platform is the instant gratification. You can write something, and it can be published live on the web in just moments.
Imagine the different ways you can express yourself. Whether you’re an opinionated person who loves to debate politics, a business looking to expand their customer base, or simply want an outlet to write your poetry, blogging offers a simple way to accomplish these different means of expression.
If you choose to use blogging software on your own website, I highly recommend WordPress, as it’s the Cadillac of blogging software. Just a quick note: WordPress.com is a free blogging site, where as WordPress.org is where you can get free blogging software to upload to your own server. Many people confuse the two sites.