Blog marketing is one of the latest trends in marketing online that you are going to find. Blogs which are also known as weblogs are very popular in this day and age. You can make a blog on any particular subject that you want and then publish it for the world to read. If you are just beginning in internet marketing, you are going to find that starting a blog is very easy to do. Anyone can sign up for a free blog, and then proceed to market basically anything that they want to. Because blogs are free to have and make, this makes blog marketing even better.
Whereas if you have a website, and are wanting to market things that way, you would have to pay for your domain, pay for your hosting of the domain, and they know some HTML or hire a website designer. Search engines love blogs and are always pretty fast to index them. Getting yours out there for the world to see is not going to be hard. There is this cool tool that you can use every time you update your blog that is known as pinging. Pinging your blog after every entry that you
make will let everyone know that your blog has a new entry and updated.
Depending on your overall goal with blog marketing, you can update your blog as frequently as you like. Which could be daily or weekly? Whichever you choose, just be consistent with it. If you start out updating daily, stick with it. This way your blog readers will know that they can check your blog daily for new postings. If you are wondering exactly what you can market in a blog, you can market whatever you want to. However, it is best to stay within one market in your blog. If you have several different things that you would like to promote, and none of them really fit together well, you can create a blog for each market. Remember that if the markets are not related, do not mix them on your blog. For example, if you have a blog on vacuum cleaners, you will not want to also mix in television sets on the same blog. This is because both vacuum cleaners and televisions sets are two different markets. But, you could mix vacuum cleaners and handheld mini dust busters Make sense?
There so many things that you can market in your blog. Whether you want to sell your own products and services or someone else’s and make a commission off of what you sell. The sky is the limit when it comes to marketing. Affiliate links work great in blogs as well. Signing up to sell other people’s products and then marketing them in your blog is a great idea. If you are considering having both a blog and a website that will work if you have enough information to cover in both. Linking them both together is a great idea if you do decide to have both. You can always use the website to hold your main information and products, and the blog to promote them and discuss any issues regularly. Wondering about hosting? If you have a website, you can either host your blog on the same
Building an email list is critical for getting people back to your website. Just hoping they will come back isn’t enough. Emailing your list everytime you post leads to more comments as well.
Good point, Dan. Also, if you have a presence on Facebook or other social networking sites, you can also get people to come back and see your new blog posts by notifying your contacts via those social networking sites.
When you promote your blog, you must use quality content and just no copy and paste from other site/blog. Consistency is really important for any blog, try to give your content personal touch by using your own way of talking style.
It is not easy to do blog marketing, you are right. Having a quality content and new ideas is the key in the success of blog marketing. Also, one way to make effective blogging is with readers cooperation.So, it is vital to pay attention on readers comments and suggestions. This is a good way to gain new ideas to be able to come up with better blog topics.
I did not mean to copy and paste. I am not into that and I am writing my own blogs as well. The ‘research’ there is pointing to know the best interests our readers have and that is one way to provide quality content.
Blogs are good for marketing products but we should use products which are related to our blog niche.
Absolutely Shabnam. To add, the content of a good blog will focus more on what readers are looking for rather than what we want. So research is essential. It’s just like playing on a rock band at a friday night live. When most of the audience are mellow fanatic then having a switch of tone should help.
Gary,
I would say that the tactics for blog marketing are pretty strait forward. People sometimes try to make it seem complicated, but at it’s core it really isn’t. It just tkaes time and effort.
Have a great week!
-Steve
Agree that blog marketing is really good. Good content in your blog a good chance you can sell your products. All you just need is to interact with your guests.
Blog is good stuff of marketing your product and services and search engine love to blog as well. Blog has auto cool pinging tool. Blog should be update daily or weekly basis. It is best for internet marketing, blog should be different as theme wise.
Blogs, IMO, are a great way to get traffic. The way you can constantly update them and especially now with WordPress advancing all the time, it’s pretty easy to market them. So many plugins available for SEO, they practically do it all for you.
I’ve never tried my hand at using blogs to market a product
Blog marketing is one of the latest trends of marketing online that you are going to find. Yes it is easy, blog are the good way to earn money online as it was based on the blog you want to do.
So Good. This is a really a nice article we can easily share our ideas and products on blog. This way we can get traffic and earn money.
Yes, it is easy to start a blog but it is kind of difficult to maintain it. In terms of marketing, blogging is one of the effective tools in marketing your business that is cheap and effective. You just have to create interesting and valuable content as frequent as possible to gain potential source of income.
I agree with you as blogs are one of the effective way for marketing,but a good content is equally important.It should be interesting enough….
Yes, it should be interesting enough to attract readers. It is also vital to consider readers comments and reactions to be able to come up with great topics.
I have to agree with Shabnam. Bloggers should not be marketing products or services that is not related to their niche. It’s a waste of time since you are not targeting the right audience.
Sure, but I’d say that opinions are, actually, different on that one. Some people say that a niche is a good strategy for a beginner because there is less competition while already big fields are full of “big fish” but they also provide more income opportunities. I guess that it’s actually all about how you want to play it.
Pinging every blog entry may be useful when you don’t have keywords anchored for other sites, i mean it will be healthier for your own blog. But if every time your new post is linking back to the same domain, then it can cause spamming for that site. Some pinging tools are also fake and most of the times create fake pages like doorway pages and it can lead definitely to spamming. How say about this?
blogs writing is very important and useful because a unique contents can gives you opportunity to earn high through blogs. another beneficial point is that you can bring high traffic to your post easily by writing blogs and commenting on other blogs. fully agree with your post also.
Good points about blog marketing. It is defnitely important to pick a good niche for yourself and do your best in marketing it. It is also very important to be consistent with the content of your blog as well as when updates and fresh content are posted so you can develop a steady flow of regular visitors.
-Jean
I don’t think it’s necessarily easy, but it CAN BE incredibly effective if done right. It takes a decent amount of work and investment but I think all local businesses should be taking advantage of blog marketing.
You had given good points about blog marketing. But it’s not easy as it look. Blogging is also an effective tool to marketing a business. For this regular updating is necessary.
Great post lawmacs, I am a new blogger and i appreciate your thought. it will be helpful for me.please tell me if you have more suggestion regarding to new bloggers
I also believe that Blog marketing is one of the latest trends of marketing online. This is really good post. Thanks for this topic.
You mentioned about pinging your blog. I have tried that before and it does seem to work in a way. I’m curious though if you have any ping sites to recommend. I use ping-o-matic but I don’t see enough links on it. I even tried pingoat but everytime it says enter captcha code, there is none showing up. And also about the ping thing, it sometimes comes back with an error stating about the title not being the same as the article. Hope you can give your insight on this since you mentioned about blog ping.
Blog marketing is not easy as it seems it take regular efforts dedication and consistency.
Blogs are always an great source of reading and revealing new things.Bloggers should not ever crush the soul of the blogging virtues and concepts.its always an good way of earning and communication.an great way to express your views and experiences.
Blog marketing for me was a difficult task and thanks you have made my task much easier. Excellent article and thanks for sharing it.
Great post lawmacs, I am a new blogger and i appreciate your thought…his is a really a nice article we can easily share our ideas and products on blog. keep on sharing your post..
Blog marketing is the term used to describe internet marketing via web blogs. These blogs differ from corporate websites because they feature daily or weekly posts, often around a single topic. Typically, corporations use blogs to create a dialog with customers and explain features of their products and services.
Blogging can be very important for an online business but it doesn’t depend on what kind of business you have. If you have a local business having readers in another state might not benefit you that much. There isn’t a blanket rule.
It’s not that hard if you are very dedicated to the task. It’s easier if you have marketing background or any promotional work in the past.
As far as post frequency, I’m a fan of quality over quantity. Better to put up few posts of higher quality, than post more.
A great advice in blogging is here. When you are blogging to target earnings, you must reconsider about taking advantage of what SEO can do to your blogs as well. Blogging with SEO is a powerful technique online too.
Blog commenting is one of the best way for online business.if you are doing blog comment then you should know about blogs.use a genuine content on a blog to increase a traffic on a blog.
Blog marketing is one of the latest trends of marketing online that you are going to find. Blogs which are also known as web logs are very popular in this day and age
Yeah creating blog might be an easier task but marketing it effectively some time it isn’t. We have to make real communication and network of blogger with similar interest to get best exposure.
Good post, some good points you have covered. I think blogging is a great way of internet marketing. It is important though that it is interesting and well written to keep interest high.
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I agree with Aanchal. Consistency is the key to having a successful blog. Once it is up and running many people tend not to update it at all. However you will see improvement in your rankings by update an article or adding an article ever so often.