When people talk about their marketing and communication strategies they often get confused with the words “marketing”, “branding” and “advertising”. Branding is not advertising and not marketing. Brand can be a name, slogan, design, symbol, or any element that embodies an organization or a company’s product or service as different and unique from those of other company. A brand is the idea or representation of a specific product or service that consumers connect with, by recognizing the name, logo, slogan, or design of the company who owns the idea or image. Branding is also called as the trademark. Branding should be done before you step in the marketing and advertising phase of your company’s products or service.
Branding is essential to every business’ long term success. Studies have proven that marketing products without building a solid trademark are more likely to be unsuccessful and do not get its return of investment. Focusing mainly in advertising and marketing and skipping the significance of branding to your company’s success is a big waste of money and efforts.
Advertising and marketing experts work hard on branding not only to build brand recognition, but also establish good reputations and a set of standards to which the company should strive to sustain or exceed. Branding is an important part of online marketing, as branding allows companies to build their reputation as well as attain success and add to the returns accumulated by the original brand.
Most companies today, whether big or small, utilize the power of internet in establishing a good brand. The web is an excellent environment to build your brand, so it is important to consider branding when creating your website. Make sure you employ different techniques to make it powerful and effective. There are companies who use website in establishing a good brand but there are still few details to work on before you could achieve a successful brand.
The choice of a good colour scheme is necessary when building a website for your brand. Colour is not just aesthetics — it kindles various emotions and carries with it subconscious associations to different things and attribution. Make certain that your website possess a character. In still your brand with a little personality to help you render what it stands for. Form your brand’s character towards something which your target audience will like to associate them with. Moreover, Emotion is another aspect to consider when building your brand. Constructing the aesthetics of your web design should not be about conforming to the latest design trends. It should be about the emotions and ideas that you want your brand to project. In building a successful brand you need to make it recognizable and unforgettable.
Consistency throughout your website design will be influenced by the choices you have made earlier with regards to the right character for the brand and inducing the appropriate emotions. Keep consistent colours, visuals and typography throughout the design to ensure your website create a uniform image.
Furthermore, it is customary that logo design is positioned in the upper left area of the website certainly because that is the spot where most people look at to see what site they are on. You also have to ensure that your logo is visible enough to get noticed and attract visitor’s attention. Lastly, your web design has to be unique so you will stand out among your competitors. By having a unique image you will not only stand out from your competitors, you’ll be more easily recognized by the people which means a better chance that your visitors will keep on coming back for more.
Noel Addison Agnote is working as an internet marketer for more than 2 years. He is a part of NDIC, a web design company whose dedication is to build quality websites and help your business build a good online presence.
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