Any business which is seeking to increase the traffic to their website and get a higher rate of sales will have encountered the numerous social media marketing jargon terms which abound in the market. Search Engine Optimisation and Pay-Per-Click Marketing are two such methods which promise to increase the exposure of your business, get a higher conversion of visitors into customers, and increase website visibility. Pay-Per-Click offers guaranteed exposure of your website and the traffic is certain to increase. PPC is the best way to improve your chances of making a sale.
1. How Does it Work?
Pay-Per-Click marketing works by placing an advert on a website, search engine or social media channel. The advert will appear along the side or at the top of the page and each time a person clicks on it, a small amount of money is paid to the host server or website. This is an excellent way to advertise, because everyone involved reaps the benefits from the exposure – the host site because they get more money and the advertiser because they get a higher rate of traffic.
2. What are the Benefits?
One benefit of Pay-Per-Click marketing is that it is highly focused. I decided to test out the focusing of these adverts by searching for Islamic themes on Google. After merely one search the ads along the side of my pages changed to adverts for Islamic literature and gatherings. This targeted advertising stayed in place for several days, cropping up occasionally for some time after, and stands as a remarkable testament to the level of targeting which is used in search engines and social media sites. Such targeting ensures a steady level of successful marketing which will direct customers straight to your landing page or desired location.
3. Does it Work?
Pay-Per-Click is a very easily managed style of marketing. The ability to review numbers of visitors means that it is easily judged in terms of success and amended to be more successful. Pay-Per-Click tracking is also a vital part of the process because it will allow you to determine whether your investment is making an appropriate impact on your returns. The ability to analyse this method of marketing makes it a very effective way to allocate a business’ marketing budget.
This method of marketing is an excellent way to increase sales, but it must necessarily come alongside some important improvements to your website. Unless you already have a faultless website, it is important to make changes to the site to make it intuitive and attractive to visitors. A website needs to instil confidence in your business, demonstrate reliability, be intuitive to use, be customer friendly, and take the customer to the purchase point swiftly. Reaching a poor landing page from a Pay-Per-Click advert invariably loses the customer, so it is vitally important that the website is appropriate for the targeted sale. Pay-Per-Click is often offered alongside web design, so it is worth discussing this option with the internet marketing company of your choice so that your collective marketing strategy is properly targeted and effective.
| Author Bio: Tom Mallet is an Australian freelance writer and journalist. He writes extensively in Australia, Canada, Europe, and the US. He’s published more than 500 articles about various topics, including Social media marketing and PPC. |