This pandemic affects public health and impacts the economy as well. According to Google, “search interests for coronavirus have risen by + 260 percent worldwide since the 1st week of February.” While search spikes are normal in events of this magnitude, there have been traffic increases in products and topics for the pandemic as a direct response.
The question about just about every SEO now is: “How are blogs are affected by coronavirus? “Here isn’t a surprise. Since search represents human behavior, COVID-19 has a different impact on each industry. The response is, as always, “it depends.”
Electronic shopping sites selling the same items are, for example, likely to be facing a massive rise in traffic just as people shape lines outside food stores.
How online businesses are being affected?
Since people look to the social distance to slow the spread of the pandemic, brick and mortar shopping naturally declined. This would seem to mean that online shopping is likely to rise as customers go to eCommerce to buy things that they might not have bought in person.
Had this prediction managed to win? In fact, the sales of e-commerce are not higher in general, despite major upturns in some industries. This particularly applies to online domestic goods and foodstuff sellers. During the same time last year, the largest online retailer of China reported quadrupled sales of traditional household staples. An Engine survey found that people invest 10-30% more online on average.
How Blog is getting affected by this current COVID-19 Pandemic?
Being Quarantined at homes during world lockdown is having great effects on online platforms. Even in this severe pandemic situation, online blogs and websites are earning relatively more. This is because people have no choice now, they are just laying in their cozy bed and surfing the internet. Different people have different interests and they are heading up towards different blogs to get more knowledge and information or learn something new of their interest.
Whether your blog is explaining the current pandemic situation or you are owning a fashion blog, or you are having a food blog, you’ll probably get a lot more traffic these days on your blog.
Let’s find out changes in different blog categories during this pandemic:
- Changed Online Shopping Behaviors
As the COVID-19 news spread and the World Health Organization officially announced a pandemic, people responded by stocking up. They purchased medical supplies such as toilet paper and milk, hand sanitizers and masks, and basic household products. Both brick and mortar retailers and online shops struggled to keep demand up, and supply prices rose sharply. People respond in different ways to crises. In the face of an unpredictable, risky situation that we have no control over, we continue to want to believe like we have control.
All the while data indicate that buying patterns shift because of generational differences, we also see gender-based variations. Although survey data indicates that women tend to be more concerned about the implications of COVID-19, men tend to be more concerned about their shopping behavior. One-third of men reported the pandemic that affects how much they spend on goods compared with 25 percent of women. Moreover, 36 percent of men reported having an effect on the amount they spend (travel, restaurants, entertainment, etc.) on experiences compared to 28 percent of women.
Men also shopped online and had more encounters than women did in shops. This involves the use of in-store experiences such as BOPIS (online purchase, pick-up in-store), curb pick-up, and delivery services.
- How food Blogs are affected?
COVID-19 extends through developing countries. Many countries with low and middle incomes register increasingly numerous cases and implement tight lock-down regulations that affect all facets of the economy. In developing countries how will COVID-19 affect food chaining?
People are trying to order online than before but due to lockdown, the food chains have almost shut up their online delivering services.
The evidence indicates that the impacts are common but unequal. Food could be the worst possible spared, and SMEs may face major problems in urban areas. Governments would need to adopt strategies to counter these multiple effects to avoid disturbances in the supply chain, higher food prices, and serious economic implications for millions of workers.
- Role of Social Media
As COVID-19 spreads across the world, social media platforms such as Facebook and Twitter that had not or had barely any in the course of previous major outbreaks foster substantial discussions about the virus while also allowing hysteria and disinformation to propagate. In addition, the unparalleled amount of real-time knowledge can also help us make good choices, but can also make us nervous about what is to come, say experts.
Since the pandemic started, Facebook has been in the spotlight along with its CEO, Mark Zuckerberg. The Site has introduced close measures for the 2.5 billion users who regularly use the social network, in order to counter misinformation.
More national partners are constantly being made to assist with global fact-checking. Users are also encouraged to report suspicious messages to help. In addition to these steps, Facebook prioritizes newsfeeds to encourage more reliable outlets such as the World Health Organization (WHO).
We have discussed so far the effects of the current Covid-19 Pandemic situation have not only changed people’s living behaviors but also their searching patterns as well. The way people are heading towards online platforms like blogs, social media platforms, social websites to get more of their interest can be seen clearly.
If we talk about blogs, in my opinion, blogs are being affected in a positive way as they are getting more traffic than before. The information or infotainment they are providing to people is obviously getting more attention from people. So we can say that blogs are in a much better place now!