How to create great content for your website

If you own a website, you need to make sure that you add high-quality content to it. This can provide a large number of benefits to you in the long run. From this article, we’ll share some useful tips to follow when developing quality content for the website. Content is still king while marketing, guest posting, influence marketing all play a great role in putting your website in front of the world and most of all your target audience. Creating great content is still the best ways to grab the attention of your readers.

The benefits of adding quality content to your website

Adding unique SEO articles to your website can deliver a wide range of benefits to you in the long run.  The number one benefit out of them is that you will get the opportunity to get backlinks from article directories, social media networks, and other websites. In addition, you can use SEO content to position yourself as an expert on the market. If you add the right keywords to your unique content, you will be able to bring your website high up in search engine result pages.

The higher you have indexed your website on search engine results pages, more people will tend to visit it. This can contribute to the development of your business at the end of the day. However, you need to know the basics of SEO content writing or else you need to seek the assistance of a professional SEO article writer in order to enjoy all these benefits.

• 72% of B2B marketers pay special attention to high-quality content – B2B Magazine.
• 86% of the B2C marketers seek the assistance of content marketing – Content Marketing Institute.
• Over 90% of the people prefer to read customized content – TMG Custom Media.

How to get quality content

If you are planning to include SEO articles on your website, you need to know the factors that make good SEO article website content. It has been identified that quality website content should be both appealing and informative. It should have the same language that your readers are familiar with. It is important to have such quality content on your website in order to reach success within a short period of time. You need to understand your target reader group before writing and take necessary measures to make it look good for them. You should pay special attention to correct spelling and grammar as well.

Before you write the content or give the task of writing to someone, you need to recognize targeting keywords that need to be included inside your content. It is important to add the right target keywords in order to position your website high up in search engine results. If you can use secondary keywords that are related to your main identified keyword, you will be able to get more attention towards your website from the search engines.

Moreover, it is important to follow correct linking techniques when you are building backlinks using the content. Last but not least, you need to excite your audience by the content that you have written on your website. You need to let your audience ask their own questions and find solutions for them on their own.

Stamp it with Instagram

Instagram is not just a social media network. It has the potential to deliver excellent results to your SEO efforts by stamping the content in your website along with your identity as the publisher or author. In other words, Instagram will give credit for all the articles that you publish on your website. If you publish content with Instagram, you will be able to index them immediately in search engine results as well. In addition, the number of shares that you receive for your posts can contribute towards its position in search engine results.

Engage with blogging

You can also think about creating a new blog and publishing quality content in it. In fact, blogs are recognized as the mother of social media platforms. When you are blogging, you need to be careful in order to include engaging and informative posts that deliver something for the readers. Then you will be able to make them share your posts within their networks. This will enhance the visibility of your blog and help you with your search engine optimization efforts.

• Businesses that are engaged with blogging have over 97% inbound links – HubSpot.
• 92% of the businesses that are engaged with daily blogging have gained their customers through it – HubSpot.
• Businesses who are blogging can enjoy 434% more indexed pages – HubSpot.

If you focus only on quantity, you will get poorly written content, due to over optimization, article spinning, and massive submissions. Therefore, you should be careful in order to pay special attention to quality as well. If you have well-written articles and press releases, you will get the opportunity to impress your readers, make them share it and enhance your visibility.  If you are hiring a content writer, you need to ask him not to over optimize content with anchor texts, submit a lot of articles to press release and article farms at once or use an article spinner to write the content.

• 80% of business experts prefer articles over advertisements – Content Marketing Institute.
• 70% of customers prefer to read articles over advertisements – Content Plus.

Use a promotional tone when writing

From recent studies, it has been identified that using a promotional tone when writing has the potential to make your content powerful. People are interested in getting good deals and they are always interested in going through articles with a promotional tone. Moreover, they will tend to share such articles with their friends. It has also been identified that people tend to visit a specific website over and over again to go through content written in a promotional tone. In other words, following a promotional tone has the ability to deliver a wide range of benefits such as increased customers, traffic and leads.

• If you offer special deals through the website, over 83% of your visitors will spread the news in their networks.
• 76% of visitors tend to have a positive attitude towards companies that offer promotions.
• Over 66% believe that promotions enhance the image of a company.

Share your content on social media networks

Publishing quality content is not enough to beat the competition in SEO. You need to share it with others and that’s where social media networks come into play. A large number of social media networks are there and you will be able to share your website in those platforms for free. This can deliver natural traffic to your website along with quality backlinks. Therefore, the time you spend on social media sharing will be an excellent investment done towards the future as well.

• 92% of potential customers prefer online recommendations.
• 70% of consumers read online comments before they purchase.
• 53% complement the brand names.

image Credits: https://www.sitepronews.com/2016/08/19/breathe-new-life-into-old-content-for-seo-boost/