A logo is an identity of a group, community, company, or brand. As a result, all people who want to get logos designed to represent themselves are willing to get a unique one designed as much as possible. In the meantime, you should also understand that the trends behind logo designing change from time to time. If you want to get a unique logo designed, you are encouraged to pay special attention to these trends as well. Then you will be able to end up with a trendy looking logo, which can create a massive positive impact.
Here is a list of some of the most popular logo design trends that you can see in 2020.
- Usage of bright colors
When you take a look at the logos that are being designed in 2020, you will notice that a lot of bright colors are being used in them. It is one of the most popular logo designing trends that you can find out there as well. There are vibrant color combinations used in the logos to make them look outstanding. On the other hand, those logos are in a position to create a firm statement as well. Another reason why the logo designers use bright colors is that they can directly communicate with the emotions of people.
- Usage of metallic looks
Metallic looks are also being used in the logos that are designed in 2020. Back in the day, the metallic looks in logos were popular among jewelry brands. However, things have changed now and you will be able to see them in a variety of other logo designs as well. The metallic looks are in a position to provide a shiny and a high-class effect to the logos and make them stand out.
- Usage of geometric shapes
It has also become a trend among logo designers out there in the world to use geometric shapes in their designs. The logos are symbolic elements and the usage of geometric shapes can heavily enhance their design. Many different shapes are being used in the logo designs and all of them come along with their own meanings.
Minimalist logo designs
People in today’s world prefer to go minimalist as much as possible. As a result, they are also interested in getting minimalist logo designs. These logos look clean and impressive. The minimalist logos are small in size, but they are in a position to highlight a strong message. They can easily be used in marketing materials as well.
- Illustrations as letters
Instead of writing letters, the logo designers prefer to use illustrations. In most instances, they are using an illustration in order to replace a part of a word. It can be a letter or two in most of the instances. The illustration is something meaningful and it can highlight the overall message that is being delivered by the logo as well.
- Original geometry
At the time of designing a logo, it is important to pay extra attention to geometry. If you can deep dive and analyze the most popular brand logos that exist out there in the world, you will be able to see how geometry has been maintained perfectly well. The logo designers in today’s world seem to be focusing more attention on geometry. That’s because you can find them coming up with logo designs, which contain sophisticated geometric mosaics. It seems like they are impressed with the way how the logos behind brands have utilized geometrics perfectly well.
- Unusual fonts
If you can take a look at the work done by logo designers out there, you will also notice how they are coming up with designs that contain unusual fonts. Typography has always been able to maintain a prominent position behind logo designing trends. However, the logo designers in 2020 are focusing heavily on the usage of unusual fonts. They are mixing new and bold fonts along with the fonts that we are already familiar with. Along with that, they are coming up with unique looking logos.
- Chaotic arrangements
We can expect some tremendous changes to happen within the logo design industry this year. That’s mainly because of the trend that logo designers have started in order to use chaotic arrangements in the logo. This looks like they have started a rebellion. These logos are asymmetrical. On the other hand, they come along with chaotic arrangements. Some of the people might feel these logos a bit distracting. However, it has already become a trend and you will get used to it pretty soon.
- Text destructions
There’s a trend to go ahead with lost fragments in designing logos. Along with this trend, text destructions have come for the logo designs. This is one of the most curious logos designing techniques. The experienced logo designers have got the most out of it and the beginners are getting hold of it as of now. In these logos, you can find fading colors, vague lines, and lost letters. While utilizing such elements, it is possible to end up with creating intriguing visual lines with ease.
Last but not least, we should take a look at scaling. This is one of the highlight logo design trends that we could find in 2020. It has discovered its way to 2020 as well. The logo designers who work on this trend tend to make some parts of the logo appear thicker and bigger when compared to the rest. Along with that, they are providing assistance for the audience to see the essence associated with the logo.
These are the most prominent logo design trends that you can find in 2020. If you are designing logos as a logo designer, you should focus on them. Even if you are planning to get a logo designed for your business, you should follow these trends and get the best out of them accordingly.