A logo design is important for a growing business and creates a strong image in the industry. It is a part of a company’s marketing campaign, embeds qualities and values of your business. A company image is everything because a company can either thrive or decline the reputation in public. A professional logo design can set you distant from the competitors, and let you stand as the prominent companies in the world throughout the years.
What does your logo say about you and your brand? Your logo is one of the essential aspects of your branding, so it needs to be good in any way. If you want to make a severe impact on your target audience, it’s vital that you understand what your logo says about your branding. Colors, shapes, text fonts matter a lot when it comes to creating and presenting a successful logo design. Companies often avoid spending on logo designs, but only a few of them understands the importance of a professional logo design and invest in creating a logo design that sets them apart from others.
Here are the most expensive logo designs of some top entities. Spending on logo designs has made these entities remarkable and memorable.
Australian Bank ANZ:
The ANZ’s research found that regardless of any type of customers or their demographics, the bank
Belfast Logo Design:
The British Broadcasting Corporation hasn’t changed its logo design since 1997 and then the time of revamping started which cost them 1.8 million dollars. The logo design remained the same for a period of 20 years which reinforced the brand’s ideology and vision for the viewers. Keeping the logo design the same for a good number of years highlights a brand’s identity and likely to focus on gaining the attention of its fan base.
Designed by Paula Scher in 1998, the CitiBank logo took branding as a whole new look by spending
What Do We Get?
A clean and a minimalist look is good for IT or tech products and but may not be good for the food industry. Spending funds on logo design or creating a custom website design are always good because it is the only individual identity that you create for your business. It is not just about spending money, but spending money wisely is important. Logo design is definitely an important part of your business and helps you achieve recognition to create a profound brand identity. Thus, you can’t afford to neglect and should wisely spend your money on branding elements that you really need and avoid unnecessary things.
image credit: https://mameara.com/most-expensive-logo-designs-and-rebranding-of-all-time/