Through this article, you are provided an overview of the different elements that you need to take into consideration when you are undertaking an overall analysis of your current logo as part of your efforts of ensuring that your logo is top notch and as effective for you as possible.
Analyze Color Scheme
One of the primary elements of your logo is the color scheme that you utilize for the design. In considering whether the time is now to redesign your logo, you need to pay particular attention to analyzing the color scheme that you are utilizing in the logo.
When it comes to analyzing the color scheme, you initially need to consider whether the coloration and combination of hues are attractive. Unfortunately, each and every day we all encounter blogs that are making use of logos that have color schemes that are unattractive. The fact is that if a person finds your logo unattractive on first blush, that individual is not at all likely to further read your blog posts.
Beyond attractiveness of the color scheme that you are using at this time, you will also want to consider whether the colors that are being used are appropriate to the area you are writing about. For example, assume for a moment you have an educational blog. You will want a logo for your blog that sends a powerful message. Therefore, you will not want to be using a color combination or color scheme that suggests hardness. (A hard color scheme would be ideal for blogs like marketing and branding)
Finally, when considering and analyzing the color scheme you currently use on your logo you will want to make sure that it is eye-catching. An attractively colored logo is not necessarily an eye-catching one. In this day and age, it is important that you maintain a competitive edge. One way to do so is to ensure that your logo uses colors that will grab a person’s attention in a positive manner.
Consider the Selected Font
Beyond color, when you are analyzing your logo you will also want to pay attention to the font that is being used on your logo. You actually have a wide selection of options when it comes to selecting a font for your logo. However, no matter what font you end up using for your logo you need to make sure that it is a clean font that is easy to read.
With this in mind, if you do feel that your font is not clean in its style and not easy to read, you really will want to consider revamping your logo at least to take into account the necessity for an improved font selection.
Similar to the color scheme, the shape of your logo can tell a lot about your blog just by looking at it.
This may seem odd at first, but people have grown accustomed to associating logo shapes with particular feelings. Whenever people see a new logo, they make instant associations with it and the brand behind it.
It’s important to understand how the shape of your logo will affect how your brand is perceived. Like colors, we see how different logo shapes affect perception. Here are the most popular logo shapes and the associations most commonly attached to them:
- Circles, Ovals, and Ellipses: Community, Friendship, Wholeness—Olympic Rings
- Squares and Rectangles: Stability, Balance, Reliability—Microsoft
- Triangles: Intellect, Power, Energy—Google Drive
- Curves: Happiness, Rhythm, Feminine—Amazon
- Symmetry: Organization, Tradition, Hierarchy—Shell
- Organic: Pleasure, Comfort, Nature—Whole Foods
- Vertical Lines: Masculinity, Strength, Power—Cisco Systems
- Horizontal Lines: Tranquility, Calm—IBM
When creating your logo, ask yourself, “What identity do I want my blog to have?” Just like color and font, you’ll want to consider what shape you want your logo to take. Each logo shape evokes emotion. What emotion do you want your logo to have?
Why These Elements Are Important in Logo Design
When working together to create a suitable logo for your blog, you have to consider all the parts that make up a logo.
How will your colors share a certain emotion about your blog? What shape do you want your logo to take, and how will that affect how viewers perceive your blog? What type of logo do you want to use, and why does that work best over others? Will it be easily recognizable?
Some of the best logo designs are the simplest. Don’t stress over the little things, but focus on the bigger picture.
Your logo represents your blog and all the values and passion that comes with it. In the end, create something memorable to you and what you are doing.
Because your logo is such an integral part of the branding and promoting of your blog, you will want to routinely undertake an analysis of your logo to make sure it is effective and as appropriate as possible. By following the suggestions that have been enumerated for you in this post, you will be able to make the appropriate decision as to what you should consider doing in the way of la ogo redesign.