All over the web bloggers talk about link building and traffic generation and all the term you can find, retweets , diggs and likes all with the hope of getting more and more visitors and better ranking in search engine results pages. There is a word that we don’t pay much attention to and that word is Marketing i too is sometimes guilty of the same but with the ever changing algorithm of the search engines especially Google, the panda/farmer update do you think it is time to rethink your Marketing strategy? Looking at what is going on i think it is worth the thought.
What is Marketing well according to Wikipedia “Marketing is the process by which companies determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development.”. Marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage.” There are lot of different strategy that you can use during your marketing campaign some free and some may cost a fortune so this will depends upon ones ability to pay or do it yourself.
Rethinking your Marketing strategy does mean that you have to abandon what you have started, remember the old saying if it isn’t broke don’t fix it, it could just be the case of making small tweaks to change that. let me share a little tip with you during the latest Google shake up it is rumoured that ezine article one of the webs most popular article marketing directory lost a considerable amount of traffic some believe it to be about 40% drop that it significant although the site receives probably about a million visits per day.
How and when should you rethink your marketing strategy? Lets look at the when the straight forward answer to that would be when it is not working. But what if it is working but you believe it could be better? then be all means it is worth the rethinking. So how would you change your marketing Strategy? by having an alternative plan lets look at Article Marketing using article directory like ezine if that is not getting you the desired results then by all means try a different approach like Social media Marketing this one of the more popular tactics now.
I am not saying you should move away from article directories like ezine but make sure that your articles that you submit are of quality and not just for traffic source only. It is believe that the quality of articles are the reason why some article directory like ezine take the hit in the latest Google shake up. i would recommend the use of sites like Face Book and twitter as alternative to your article marketing sources even Google Matt Cutts said it in one of his video sites like Face Book is a better alternative to Article Marketing.
Do you believe that Social Media Marketing is killing Article Marketing? and which one serves you better share your thoughts.
Video source YouTube