November 10, 2011 , ,

Every business aims to succeed and get high profits. But before a business or a person achieves success one has to strive and face the challenges that get in their way to success. And one of the common challenges that every company come across when in a business is competition. Every entrepreneur or business owner wants to be on the top, to stand out among the crowd and promote clientele. However, not all of them are brave enough to take their business on a higher level instead many businesses still opt to do the traditional method of promoting their business. As a result, most of these businesses lost the opportunity to acquire more customers and increase sales. Success taste sweeter to those who took bolder decisions in trying new strategies in promoting their business.

Competition is inevitable in any business and getting ahead of your competitors is one of the biggest challenges that every business owners confronts. And having a website is one of the toughest yet the best decision that one can ever make for the advantage of their business.



1. Establish Online Presence. Roughly 80% of consumers today search the internet for the best products that can be found in the market. Hence, it is imperative that you build presence on the web so people could find you. Moreover, as a business owner you have to realize that majority of customers today no longer use yellow pages or phonebooks to contact businesses.


2. Gain Credibility through Website. Consumers often patronize businesses or companies that have a “good name” or one that has credibility. Using a website for your business helps you build a good reputation on the web and make your business look like a professional one.

3. Save Money and Time. Considering the potential market you can reach with a website, it can be a very cost-effective means of promoting your business compared to traditional marketing methods (ads in news papers, business cards, flyers, etc.). It also saves you time, we know that providing information to your prospect clients through telephone, brochure, and sometimes meeting them up takes time. By using website you can provide your target customers the information about the products you sell or services that you provide.

4. Keep Your Clients Informed. Website is easier to edit compared to print ads. Therefore, it is an painless way of updating your customers about the new products that you are selling or informing them about new developments in your company.

5. It is accessible and improves customer service. Once you have finally launched your website anyone can visit your site from any parts of the globe. By having a website you make yourself available both for your regular and prospect clients 24 hours a day, 7 days a week the whole year round.



6. You Can Reach Wider Market. A website is a great medium of reaching your global market. For a seller who is wishing to sell their products in a wider market having a website is a great opportunity in showing your products to global audience.

Having a website to represent your business in today’s trade is important not only to beat your competitors but also to boost the awareness of your target audience to your product.

Noel Addison Agnote is a writing enthusiast and an online marketer. He is a part of NDIC, Santa Barbara’s premiere web design and web marketing firm. Visit NDIC to learn how to establish a good online presence for your business.


  1. it is necessary for us to keep updated out website with latest trends and have to market tat way which gives best result on us. Creativity ideas on promotion is required more to gain more customers and visitors. Above six points are one of those with this intention..

  2. I guess its a very good idea to have a website to increase the online presence of companies. It might be a better idea to have a blog along with the website to update about the latest news/ products offered by the company. This will manage to get new customers.

  3. Having a website means people around the world can know about your products and services and helps you get huge exposure. So it’s really important to have website which really shows your importance to potential customers.

  4. Hi, Noel and Gary.

    A website is indeed very important in business especially when used along with traditional marketing methods. Online and offline marketing tactics should go hand in hand for them to be more effective in helping you reach your business goals. Because while a lot of people now are tech savvy, there are still others who prefer the more conventional methods like business cards, brochures, newsletters and even radio and TV ads.

    But, good points, Noel. They are indeed among the best advantages we can get from having a website. 🙂

  5. We could say that if you’re not online, then you are definitely missing something. The best part is that an online presence gives users the possibility to get to know your business and see that behind a brand and a logo there are people working just as him.

  6. One can’t go to the peak of online business until he does not have any website. Trough your website you can promote online your product.

  7. Noel,

    No doubt about it, a website absolutely wonderful way to expand the business reach. It almost seems foolish for business not to establish some sort of an online presence. Those that are not online now are quickly going to fade into the woodwork as time progresses and finding businesses online becomes even more prevalent. Like any huge technological innovation those that do not get on board will quickly be left behind in the dust of their broken and trampled outdated technologies.

  8. Internet has made this universe a global village. For the business promotion either it is online or offline website is a main factor. Because of web site you can promote your business at your own.

  9. A website is huge. Without a website customers are not going to take you seriously. A blog with a website is an even better idea for both getting your content to your customers and seo purposes.

  10. It is growing trending among the businessmen to have a website. Media and technology has created awareness among the business and customers. Customers today like to see the remote promotion.They usually visits the multinational companies websites and asks that products from local vendors.

  11. I’m putting up blog on my website, it’s kinda hard to be consistent but it’s my way to build online presence. You’re article sums up all the benefits of having a website! Besides reaching the market it also helps connecting with people in the same industry.

  12. Even though it is so obvious for us that having a website is an essential part of any business these days, there are still millions of companies who do not have one. If only I knew how to make websites, could’ve made a fortune

  13. The best way for an online entrepreneur to leave his major competitors behind the scene is to promote and monetize an online resource in an effective way. Pay special attention to such website promotion techniques as search engine optimization, PPC advertising and social network marketing.

  14. Thanks for this article, this is very useful for me. For the business promotion either it is online or offline website is a main factor.

  15. Of all the methods above, I see the first one is the hardest thing to do. That is Establish Online Presence. To run a business is difficult, the make it popular is more difficult.

  16. Keep Your Clients Informed is always ranked no1 in the to-do-list if we want to keep as well as get more our audiences who are very likely to change even more quickly than to make up their mind.

  17. Hi Noel,
    I am a business man with a little firm in a small tropical town in Philippines. With the help of my staffs, we are working with the traditional ways of promoting our business and gathering some more investments, clients, and markets. After reading this article, a bulb came out from my mind that, in this modern age we firm owners really needed to take a higher step in promoting our business through the web. Thanks for this article. 😀

  18. well said noel website plays the vital role in business development nowadays people are comfortable with online activities for every product we must develop a website and this makes more people to get attracted and also notice our products and thus making a step ahead in business development and your post clearly explains y a website is needed for the development Iam sure this gonna create a impact on business development . Thanks for the good one

  19. There’s obviously value in having a website. I think there is also cost in not having one if that implies a fairly old-fashioned, possibly even complacent attitude to how you do business. Maybe it’s okay in a small number of trades but I’m still surprised by the number of people who still swear blind they can do it all face to face or over the phone.

  20. Yes, I agree. website can definitely increase your business.

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  21. I just want to stress out that in increasing online presence, it is best to participate in social media sites like Facebook and Twitter. There are a lot of social media sites out there but this 2 sites are the most popular and the ones that have a lot of registered users and daily visits.

  22. An impressive share, I just given this onto a colleague who was doing a little analysis on this. And he in fact bought me breakfast because I found it for him.. smile. So let me reword that: Thnx for the treat! But yeah Thnkx for spending the time to discuss this, I feel strongly about it and love reading more on this topic. If possible, as you become expertise, would you mind updating your blog with more details? It is highly helpful for me. Big thumb up for this blog post!

  23. website is very essential for business promotion . a website would easily reach thousands of people a day and having a website would really be useful for us and also to the clients because by viewing our site they may get the information and contact us and your article is really amazing . Great Post . Thanks for sharing

  24. website is the gateway of your business and leaves a very strong impression to the visitor if it is well designed and contains all the necessary components than no doubt you can make potential clients out there as “first impression is the last impression”

  25. Done correctly a website can be your entire business. A previous comment mentions Twitter and Facebook and I agree that those 2 are very important to serious online businesses too, especially when people will start searching within Twitter and Facebook for resources instead of using Google.

  26. Hey Noel, great post. I was trying to explain to my five year old daughter the difference between .com, .net, co.uk etc. domain names the other day. It made me realise how important the targeting of a website is. I’m over the moon that she actually understood the basic premise. I think I’ve got a future webmaster on my hands.

  27. Specially the homepage of website should not look like the same always, keeping it updated helps you to get more traffic

  28. “Keep Your Clients Informed.” It will be a terrible mistake if people don’t give a good care to this point. The clients or visitors will be the ones who decide the existence of a website, and if they are not well informed, it can be considered that your website (and your business) is dead.

  29. It is important for business to have some online presence. The main reason is because there is potential of a larger market online. So many people use the internet now a days and you will be able to interact with so many people online than when meeting them face to face.

  30. An important thing in our neck of the woods is that a website speaks for your business when you can’t. This is great for customers who do research BEFORE contacting a vendor.

    Then, it is important that your website compares favorably with those of your competitors.

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