The domain name of your blog represents its identity just as your name represents you in the real world. Regular readers visit your blog through the URL which consists of the domain name of the blog while those who search for specific keywords get to know of your blog through organic search results. This too depends on the domain name as page rank of a blog is given against its domain name. There are numerous technical and non-technical reasons that determine the domain name of your blog. As a domain name is to remain constant for a blog, you must consider the following factors before you zero in on a domain name for your blog.
1. Ensure relevance
Opt for a domain name that is relevant to your area of expertise. Even the presence of your blog on the search engine result pages does not guarantee a click unless the domain comes across as relevant to people looking for information. A blog that deals with a particular sphere of knowledge and has a suitable domain name in keeping with that has a better chance of attracting more visitors. Thereafter, it is the content that takes over.
2. Make it simple
Keep the length short and the domain name easy to understand and to relate to the specific knowledge area you deal with. Make sure that it is not difficult to remember. People who visit your blog again come through its domain name. A long or confusing domain name makes it difficult to remember and you lose out on traffic. You may use a hyphen to segregate words. Do not go overboard with hyphen usage.
3. Steer clear of copyright issues
When you have opted for a domain name search using that domain name as a keyword to check for results, related to similar blogs. Avoid a domain name that is very close to that of another blog. This helps you avoid any copyright issues and also preserves the unique character of your blog’s domain name to avoid any confusion.
4. Incorporate keyword in the domain name
This works for search engine optimization of your blog for organic search results and also makes the domain name self explanatory. Try to use an important keyword relevant to your blog in the domain name.
5. Use appropriate extension
The .com extension works the best because when it comes to revisiting a blog most people are likely to use this extension. If the domain name with .com extension is already registered, opt for another domain name to build a distinct identity for your blog.
Careful consideration prior to selection of a domain name for your blog ensures that no trouble surfaces later on and once the domain name, appropriate hosting service provider and the kind of hosting facility to opt for are agreed upon, you can concentrate on posting good content and work towards attracting traffic and building a loyal reader base. The first step here is to choose the appropriate domain name. Ponder over the different factors and decide on a suitable domain name to escape any hassle later on. This is also your first step towards working on your blog’s popularity.
About the author: Diana Maria is a blogger and a writer. She loves writing on technology and luxury. Beside this she is fond of gadgets. Recently an article on plaster Walls (How to repair plaster Walls) attracted her attention. These days she is busy in writing an article on Legendry car in India Maruti 800.