One of the best ways to promote your company’s social media presence and outreach efforts is on your business’s website. No matter what line of business you are in, if you have a website and social media presence, the two should be strategically integrated for maximum contact and interactions with new potential customers. This way, your website can drive people to connect with your Facebook, Twitter, Linkedin, or any other social sites. Social media icons are one of the most popular ways to create this traffic. These icons can be placed on your homepage, internal pages, and more. However, it is important to put some thought into the location and design of the icons to increase your chances of recruiting some new “fans” and “followers”.
Promote whatcould be Shared – Certain things on your website are more likely to be shared than others. For examples, photos, videos, and products are popularly posted on social websites while the “about us” and “faqs” concerning your company are most likely not going to be shared. Unless you have added a considerable amount of voice, humor, or unexpected personality into the web copy of your website, these pages won’t be shared on social sites. Therefore, be sure your social media icons are situated closest to the aspects of your website which make visitors sit up and think “I would share that with my friends”.
Give Snippets – If social media is a big part of your company’s online marketing and presence, then you can design your website’s landing page to include a side bar or footer which records your company’s latest tweet or Facebook post. There are also plug-ins available for some platforms like WordPress. This will engage website visitors and give them opportunity to see exactly what they can expect if they choose to become a fan of your Facebook page or a Twitter follower.
Personalize your Icons – One great way to catch a website visitor’s eye is by personalizing your social media icons to fit your brand. For example, everyone is pretty much familiar with the blue Twitter bird, but your company can make this icon its own by adding a little beret if you sell hats or a cup of coffee if you are a café. There are countless examples of uniquely designed social icons online, some of which go viral simply because people think they are so cute or interesting. Your best bet is to get inspiration from other people’s work online and then design or commission a professional to design social media icons which completely encompass your company’s brand.
This is a Guest post by Roy K who works for Design Pax. The company provides web site design services in high quality all over the world.