Steps In Making Quality And Highly Relevant Multimedia Content That Attracts Good Traffic


September 19, 2012

MarketingWhile search engine optimization (SEO) techniques play a major role in helping a website attract significant consumer attention, the fact remains that no amount of clever manipulation can motivate Internet users to keep returning to a site if it features lackluster content with little value to a consumer. The key to generating honest-to-goodness traffic that translates into sales is to provide content that users can genuinely benefit from—content that offers useful information, helpful advice, perceptive insights, and most importantly, relevant subjects that revolve around the nature of the site that other people can apply to their own businesses and receive success from.

It is important to produce articles, videos, and audio content about topics that are relevant in the present business scene; that are timeless, remaining pertinent for many years to come; and that are substantial with expert advice so that people can come to recognize their value and thus place their trust on the author. Making a conscious effort to do so is an excellent way to create a loyal following from people who are truly interested in learning new things and establishing a connection with the author for the purpose of doing real business. There would be no need to distribute free products or create incentives to get people to stay—organic content can attract new business, even without intensive SEO strategies. When people like what they have read or watched online, they take it upon themselves to share the content to others.

How, then, is great content created? Any site owner can get started on making content worthy of consumer attention by following these steps:

1. Research. Any business owner must be able to identify their target audience right from the start and to analyze what subjects and issues are highly relevant to them.

2. Create a storyboard. Making an outline helps to keep an eye on the subject being discussed and each of the points that need to be included to make a compelling article or video.

3. Produce the content. If the content to be made is an article, sit down and write out a draft, then look it over for parts that would need editing or further improvement until the purpose of the piece has been satisfied. If the content is a video, record a raw version and proceed to edit it into a smoother finished product—remove any “uhms” and “ahs,” add an introduction and an ending, and reformat it to a different size if necessary.

4. Syndicate the content. This is the part where site owners need to be open and creative with their choice of channels for distributing their content. It wouldn’t be wise to focus on, say, a single major search engine for getting traffic results. The key is to make use of a host of different channels—social media, press releases, podcasts, SEO, RSS, and many others. Think about harnessing as many online tools available in the World Wide Web to make content work for a site.

Producing mediocre content with little value to the target audience will do nothing to bring business for a site owner. Spammy content will only lead your site individuals who are looking for nothing more than free products and have no intention of doing solid business. With excellent content, consumers will know exactly what a business has to offer, go directly to their site to take a look at the products available and make a purchase, and then continue to follow new content  releases to get more useful information.

Author Bio: Gale Edwards is a Canadian SEO analyst and internet marketing enthusiast. She’s currently working for, a great resource giving guidelines on creating high quality contents that people will follow in any media – maybe it be in social sites, forums, video channels, or search engines.

0 thoughts on “Steps In Making Quality And Highly Relevant Multimedia Content That Attracts Good Traffic”
  1. I’m really impressed with the content you provided. It’s really helpful for me and I’m sure for others as well. Keep it up.

  2. Great article and very good helpful information I like it I am a blogger so I can imagine that how much effort did you put in this, thanks buddy keep up the good work

  3. I like this multimedia content development process. If we do not miss anything and produce a really high value content, it will guarantee the success for our website.
    I think by using multimedia content we are more able to create a cool, interesting and attractive websites.

  4. I totally agree with you.Contents must be useful,helpful and relevant to the needs of your readers and not merely selling your products to them.Thank you for sharing your steps on how to make a good content that can attract traffic.

  5. Content is called the king of online world and this alone says a lot about its relevance. I think good content is not only valued by the readers but by the the very person who is creating it. Good information shared through quality content is what everyone requires.

    1. I totally agree with you Annie.A good content can only be made by the person who loves what he writes.People are now looking for contents that shares a good information relevant to their needs and not only by selling your products to them.

  6. I definitely agree with this sentence “Making an outline helps to keep an eye on the subject being discussed and each of the points that need to be included to make a compelling article or video.” because you must always see it to the point that your website or business is in good health. Creating an outline will help you discover things and techniques that are needed to boost its ranking and presence.

  7. Actually, after panda updates content is main thing to get ranking in search engine. If you got success to provide such great information then definitely you will get good response from users in the form of traffic and from search engines in form of ranking.

  8. Great article and very good helpful information I like it I am a blogger so I can imagine that how much effort did you put in this,

  9. Like learning doing research is a continuous process and you must not stop this technique because the more you study the greater is you opportunity to disclose and discover new information to impart. It will give you an advantage to post regularly as others are worrying of running out of ideas.

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