Do you play football? Some have might are even watch the beautiful game we called the greatest show on earth well, what does football and Seo have in common? Search Engine Optimization is Strategies and tactics undertaken to improve web pages so they gain a higher ranking in the search engines. Let’s look at it this way a football team is made up of about twenty players, of these twenty players’ eleven players starts the game while another six or so sits on the bench. I guess you are seeing the picture here. There is a manager you the blog owner and coaching staff which plot the plans for each game.
The aim of the football team is to score goals as with any Seo campaign we set goals whether to get more subscribers are to rank higher in Search Engines. So where do the players fit in? One of the techniques used by most Seo firms is Link Building. A good football team is build around strong team bounding players linking up with each other to achieve their goals. Now let’s take a closer look at the formation of the team, it could be a 4 4 2 , 4 4 3 or a 4 5 1 formation whatever one you go for there is the need for co-ordination and proper link building to more through your opponent which is your competitors.
Now the referee what role does they play? Now the game is been played with five of them they could be seen as the big five search engines with the main one in the middle been if you like Google why because he calls the shot and the others been his assistants Bing, yahoo and the rest. Now you score a goal you are awarded a point if you fool someone the referee blows is whistle and alert you that you have done something wrong. Like in the real Seo world bad link building can get you penalised by search engines.
Lets track back when you started blogging in a specific niche you entered in a league and your aim was to come out on top, your Seo campaign is to take you to the top of that league or niche so your group of players needs to be linking together to achieve that goal. Whatever formation you use getting it right is always the aim. You are the owner you give the Seo task to your players eleven of them you trusted them to link together make it happen play the game fair and there will be no red cards. But wait we left some out here who is it? The spectators who are they? Our customers our reader keep them happy and they will buy a season ticket, yes our subscribers. Playing the Seo game is like playing football gets every links right and we will start scoring goals.