Today, social media is not plainly used for leisure and sharing interesting ideas, photos, events, and more. It is now primarily used by many businesses. It helps many brands to promote their product and service offerings in a broader audience. As the social media crosses its line to introduce more opportunities to business owners, there is increased use of strategic tactics to obtain an edge in the competition. So, if you are a neophyte in the industry, it is a brilliant idea to include social media in your marketing strategy.
One of the well-known advantages brought by social media is its ability to drive traffic to company blogs. So, how can you use social media to drive traffic to your blogs?
Determine Your Distinct Selling Proposition
Blogs are characterized by a unique selling proposition. So, it is essential for you to figure out the perfect selling voice for your social media channels. There is a voice for a specific target audience, so you can ask yourself whom do you want to portray with your brand.
In determining the wants, needs, and challenges of your prospect audience, you can create an opportunity to identify the right voice. You can do this by using these factors. You can have a perfect guide for crafting your blogs.
Make Use of Partnership
For you to survive the demands of social media, you will need collaboration. Remember, social media is not being a solo player, it is more of collaborative space. Don’t miss the chance to reach out for other bloggers who can provide you with significant pointers and tips. You will never know what improvement they can share with you.
Bloggers have their nature of very welcoming and friendly, so you can ask them the perfect way to get the interests of your audience effectively. However, make sure that these bloggers know exactly what you want to cover.
Never Ignore Hashtags
Excellent and compelling content is the key in attracting your target audience. However, using hashtags can provide you with better results. In social media, the more you use many, interesting, and popular hashtags, the more you make your blogs attractive and noticeable. Imagine, after you posted your blogs together with amazing hashtags, your post will be reposted in just a matter of few minutes. Also, this can help you gain followers.
Social Media Engagement
From the name it suggests, you need to be an active member of the social media communities. If social media users know that you are always active, they more likely to anticipate your next posts. You need to make them feel your presence on your updates and posts of what you are trying to offer. By means of engaging yourself to their daily use of social media platforms, it will be easier for you to determine their preferences.
To add a stronger means of driving traffic on your blog posts, you need to combine it with the social media platform. You can take advantage of Lawmacs. This is where you will be able to improve your blogs while keeping your followers updated completely.
image credit: https://smallbiztrends.com/2016/05/popular-social-media-sites.html
Nice post bro. For me, I haven’t had much success with social media when it comes to driving traffic on my blog.. One of the primary reasons for the same is not being so socially active. Until and unless you are active on social platforms, you shouldn’t hope for much. Occasional posting won’t do much.
Hey, Bro I totally agree with you same result for me being a part-time blogger sometimes it is not possible to give all your social media accounts the attention they need but we should never underestimate the importance of all these social sites thanks for your input.
Hello Gary
Just read your blog, I found it very interesting as nowadays we use social media to such a great extent and you suggested the ways how to drive traffic to the blogs using Social Media. So I would like to thank you for writing on this topic.
Social Media can and is a great source for driving traffic to your website or blog however you need to spend time and interact with your followers or use the paid method which can be costly. Never underestimate the power of social media. Thanks, Shewta for your valid comment.
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