Stumble Upon is a growing social network that is quickly attracting a lot of new users. With an increasingly crowded social marketplace, you may be groaning at the thought of joining yet another social network. However, there are a number of benefits to adding one more to your repertoire and joining StumbleUpon. Here are just a few reasons why your small business needs to be on StumbleUpon:
More Exposure
StumbleUpon offers you numerous opportunities to create awareness of your brand, including sharing your content, getting your content noticed through more up votes, and building influence in your profile through followers and reviews. If you use the site effectively, you can get your links seen by many more people, and whether they ever follow the links through to your site or not, you at least have created more exposure for your brand.
More Traffic
Of course, the ultimate goal on any social networking site is to encourage click through so you can get more traffic on your own site. StumbleUpon is centered on sharing unique and interesting content to encourage users to find new websites. The more content you share, and the more content you encourage your followers to share, the higher your chances for getting users to click through to your site, driving your traffic.
Greater Targeting
StumbleUpon offers you a number of opportunities to make sure that your content is seen by your target audience. You can choose keywords and categories for your content to help the right users find it. As those users then up vote your content, it will be shown to other users who share similar interests, ensuring that you target the right audience.
Improve Klout Score
Though StumbleUpon is not currently linked to Klout, you can share your links through social media on StumbleUpon, driving traffic back to those profiles and helping to improve your score. The more traffic you get to your social profiles, the more engagement and the higher your Klout score. The higher your score, the more influence you have and the more you can command in advertising rates and other online business deals.
StumbleUpon is a unique social network that combines the interactive and sharing characteristics of sites like Facebook and Twitter with the voting and popularity model of sites like Digg and Reddit. It can help you build awareness of your brand, drive traffic to your site and connect with new customers. If your business is not already on the site, you should create a profile today.
Is your business on StumbleUpon? Share your tips for success in the comments!
Kim Willington is a freelance writer and researcher for Helpdesksoftware.org, where she has recently been researching ticketing systems. In her spare time, she enjoys antiquing and taking long walks with her retriever, Spencer.
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