Link building is one of the most important aspects of search engine optimization. This article is written for someone who wants to know about the basics of link building. Here are some of the most common terms and basics in link building that a startup SEO should know.
- Anchor Text – The title of the visible and clickable hyperlink.
- Authority link – A link nesting from an authoritative website.
- Backlink – A link from another website that is pointing back to your site.
- Broken Link – A link that doesn’t work.
- Dofollow Link – It is the property of a link that passes power to a certain site. It gives hint to search engines crawlers to follow the link for its credibility.
- Nofollow – It’s the opposite of do-follow link. It’s an attribute that tells search engines that this link will not carry any link juice value.
- Internal Link – is a hypertext link that points to another page within the same website.
Content Curation is a great way to link building and traffic generating. Even though it has low value for search engines it’s a great way to drive traffic to your site. Here are good content curation websites.
This is one of the effective ways of link building. It is the information-driven type of link building that has great value for users and search engines. People would definitely click on your signature if you have given them good answers to their questions. So be active on authoritative forums that are within your niche.
Blog commenting is somewhat similar to forum posting. It is also an information-driven type of link building. When blog commenting it’s better to write your name in the name field section rather than your keywords. Most webmasters don’t approve comments that have keywords anchor text in the name section. Be sure that you are giving information related information or ask questions if you are a little bit confused about the article. Make sure to comment in a natural way that you are giving or asking for information and not promoting your website in their blog comment box.
This is one of the hardest link building strategy I’ve experienced. It’s reaching out to owner/webmaster of the site to be listed on their recommended links or recommended vendors or resource page. Good links are hard to build you need to be patient and be straightforward that you are a good and reliable source in order to sound convincing. Write an email in a professional and formal way. Give your contact something that you’re going to offer in exchange for a backlink.
Using your Competitor’s Link Profile for Link Build
Conduct a backlink analysis on your competitors and document their link profile. You’ll discover some link build opportunities and topic areas that would be very useful for you. Look for low hanging fruit and fire off some link build request on them. Here are some available tools you can use for competitive backlink analysis:
- Open Site Explorer
- Backlink Watch
- Link Research Tools
- Link Detective
Just a tip on guest posting, don’t promote your brand/services in the article. Write in a way that you’re giving information to their readers and not selling your products/services in their blog. Informative and unique articles are great for a guest post. If you’re having a hard time searching for websites that offer guest posting for bloggers, check out BLU (Blogger Link Up) it will save you time and effort.
Always remember to go for quality and not quantity. It’s better to have a few authoritative links than to have millions of spammy links. So aim to get good links, not easy links that is leaking link juice.
Author Bio: Al Gregorios, Content Manager forProject Assistant with Business in Box solutions, enjoys discovering and sharing business strategies for online marketing, CRM, project management, mobile marketing, and technical publications.