Having a great online reputation will greatly improve your market share and sales while increasing your loyal clients. Having a bad online reputation can lead to your brand being boycotted, and no brand wants that. To avoid this, there are some things you should avoid, to prevent one from leaving a relationship with a client dead. Stop sending numerous unsolicited emails: There is nothing that annoys clients or followers more than sending them emails or direct messages that they didn’t request for.
Write based on SEO is changing:
Although for years it has been one of the most important elements and that can obsess most when writing a post, the truth is that the next trends promise to leave this practice aside without abandoning it. In favor of a better quality of content and originality that helps SEO. The old techniques will continue to work but something more is sought.
Invite people from outside:
The guest blogging is one of the practices that you must put into operation because it works always and is a plus for your blog to get more exposure. It will help you expand your reach and also increase your personal relationships by letting you know. In addition, it will help you to promote your personal brand image, to greater visibility in your social profiles and will provide qualified reference traffic.
An email will continue to be the best way to connect:
Blogs are great but the newsletters are even better. Combine these two platforms: your subscribers along with your quality blog and you will have the winning mix. If someone gives you their email, they want to hear more about you. If you send them quality content they will share it, promote it and in the future, this relationship will become a purchase or faithful customer. Email marketing works just as well as it did years ago.
Data, research, and statistics are now simpler and more integrated than ever:
One of the best things about becoming a blogger today is that it’s easier than ever. We are more familiar with the data and statistics provided by the many tools that are at our service. Therefore, having a blog is becoming more and more professional. Google Analytics, for example, will help you to measure the number of your visits, the success of your last post, the percentage of bounce, and data easily interpretable by the average user.
Responsive design is no longer optional:
Google, in fact, has been prioritizing those websites with responsive design over those that can only be seen on computers. If you are really thinking about opening a blog, you should, therefore, make sure to choose a theme with a design adapted for this format. The good news is that WordPress designs are already adapted for responsive design without requiring great effort on your part.