For sure many brands are guilty of having social media presence without a clear-cut plan or not knowing how they want to execute their campaigns. It’s very convenient to have the reason “because everyone is doing social” and this bandwagon mentality is exactly what drives most brands in social platforms. So, what business objectives can marketing in social channels fulfill? A number of social media companies will agree on the following:
- Bolstering the efficacy of external campaigns
- Enhancing your customer service and increasing customer satisfaction
- Broadening the reach of your thought leadership online materials (blog articles, white papers, infographics, etc.)
- Knowing your target market/potential clients or customers more intimately
- Increasing your inbound traffic at minimal cost, if not totally free
- Reaching out and exciting key opinion leaders and online influencers
From these business objectives, any effort taken by social media marketing agencies for their clients transform into a results-driven initiative from the bandwagon paradigm. These objectives can have hundreds of permutations and the goals for social network marketing can be endless (some of which are still undiscovered), but there are three things that this medium is proving to be very effective:
- Brand building and reinforcing your business’ key messages
- Increasing conversion rates
- Increasing and monitoring your brand’s online presence
Let’s talk about them one by one.
Socialize Your Way to a Stronger Brand
The mass media of the past are quite impersonal – the TV cannot speak back to customers, the newspaper cannot instantaneously respond to whatever questions readers might have. Also, usage for the said platforms is dropping.
On the contrary, the Internet is becoming more pervasive and intrusive day after day. At one point, a potential customer will go online and log into his social sites. What this basically means for your brand is having a wide and almost sure venue where your target market can interface with your brand.
Social media companies use Facebook, Twitter, Google+ etc. for brand building by highlighting a unique selling proposition – what makes your business distinct from the others? From this, you have to find a strategy to encourage your network to share your content and even encourage your followers to create content on their own that is favorable to your brand.
Transforming Your Social Media Profile to a Conversion Machine
One of the main contentions about social marketing campaigns and social media marketing agencies before it that they deliver results that cannot be measured. Today, social media companies can stand by the effectiveness of their work when it comes to increasing conversion rates. Be it widening your subscriber base, growing your high potential leads or increasing your sales, social networks have features that can do this for you. It’s now a matter of creativity and ingenuity to maximize these capacities.
Getting Your Piece of the Conversation
Social websites encouraged people talking and once the talking started, they just can’t stop. It’s a pity that with all the dialogues going on about brands, your business is not getting any. People share, like, re-tweet, re-pin and re-post business hundreds of thousands of content every day. Social media marketing companies can help you get your piece of the conversation.
Author Bio: Richard Franklin is an Internet marketing expert and wants to share his knowledge with people who are about to hire a social media marketing agency for their business. He has also given words to many articles where one can find the latest trends popular in SEO and social media companies.